The Top 10 Words That Make People Click Your Posts
If your posts are getting ignored, chances are—your words are weak.
Not bad.
Not wrong.
Just soft.
Words matter. Some words push people away. Others pull people in. They stop the scroll. They make people feel something. They make people click.
So let’s give your content some power.
These are the Top 10 Words That Make People Click—with breakdowns, examples, and tactics for each. You’ll walk away knowing exactly how to get more clicks on every post you write.
Let’s get into it.
1. "Secret"
This word is pure curiosity.
“Secret” makes people feel like they’re about to get something exclusive.
It also taps into fear—because what if everyone else already knows it... and you don’t?
Use it in headlines, reels, hooks, or emails.
Examples:
“The secret we use to make posts go viral every week”
“There’s a secret behind every 7-figure brand… here it is”
People click to not be left behind.
Want your own swipe file of these “secret” hooks that actually convert? Multipost Digital has the exact templates we use to drive views, followers, and sales. Book a free content strategy call today.
2. "Proven"
People are tired of fluff. They don’t want advice—they want a guarantee.
That’s where “proven” comes in.
It works because it gives credibility and confidence.
When someone sees “proven,” they know the guesswork is gone.
Examples:
“Our proven system for doubling engagement in 30 days”
“This proven trick is how we reach 1M+ people monthly”
Want to take it deeper? Pair “proven” with a specific number or result.
“Proven 3-step system.” “Proven to get 100+ DMs.”
3. "Instant"
Nothing beats fast. People don’t want to wait 6 months to see results.
When you say “instant,” you’re making a promise that grabs attention fast.
But here’s the key—you have to deliver on it.
Examples:
“Instantly boost your reach with this post formula”
“Use this instant hook trick for more clicks today”
Use it when your content provides a quick win.
Pro tip: pair “instant” with “results” or “growth” for more punch.
4. "You"
“You” is simple. But it’s powerful.
Why? Because it makes your post personal.
It’s not about some random audience. It’s not about brands.
It’s about them—the reader.
Examples:
“You’re doing everything right, but no one’s seeing it.”
“Here’s why your posts aren’t getting the traction you want.”
Use “you” at the very start of your sentence. The very top of your video.
Speak straight to one person—always.
5. "Mistake"
Fear is a click-driver. And “mistake” wakes people up.
It says, “You might be messing this up without knowing it.”
That creates urgency and curiosity.
Examples:
“This one post mistake is killing your reach”
“Are you making this comment section mistake?”
People want to protect their effort. “Mistake” triggers their desire to improve—fast.
Follow it with a solution. Make it clear how they can fix it.
6. "Free"
Free still works. Every time.
But here’s the trick—don’t sell the free part. Sell the result.
Weak: “Free checklist”
Strong: “Free checklist we used to go viral 4 times last month”
Make “free” feel valuable. Like something they’d pay for—but get at no cost.
Examples:
“Free tool we use to schedule 30 posts in 10 minutes”
“Download our free content calendar that booked 3 clients in a week”
Want access to our actual done-for-you post systems? We’ll send you a free starter toolkit just for hopping on a call. Talk to us here.
7. "How"
This word signals clarity. People love steps. People love maps.
“How” says:
“You’re going to learn something simple and useful right now.”
Examples:
“How we got 100K views with one post”
“How to fix dead engagement in under 24 hours”
Use “how” for tutorials, carousels, and step-by-step posts.
Add “without” to punch it up:
“How to grow fast without posting every day.”
8. "Boost"
Boost = speed, excitement, and a clear benefit.
It makes readers feel like your post is an energy drink for their brand.
Use “boost” when you’re showing how to improve something that’s already working a little.
Examples:
“Boost your reach with one content tweak”
“Boost your engagement without spending money”
“Want to boost your visibility this week? Try this.”
Pro tip: Use it in carousels, hooks, and even button copy.
9. "Why"
This word cracks open minds.
It builds curiosity—fast. People want explanations. They want reasons.
Examples:
“Why your posts aren’t getting clicks anymore”
“Why most creators fail before they ever get seen”
Use “why” to start story-driven posts. Challenge a belief. Reveal an insight.
“Why” makes people stop because they want the answer.
Add a twist:
“Why we stopped using hashtags—and what happened next”
10. "Win"
Everyone wants to win.
When you say “win,” you’re showing results, success, and outcomes—all in one word.
Examples:
“Win more clients with this content shift”
“The post that helped us win 4 new deals in one week”
“Want to win at content this year? Here’s what works”
Want to be the one winning while others are stuck guessing?
Multipost Digital helps businesses like yours win on every platform—book your free strategy call and let’s grow now.
Bonus: Stack These Words for Maximum Click Power
Want to turn a good hook into a killer one? Combine these words.
Try:
“The free secret that boosted our reach instantly”
“Why this proven post wins every time (and how you can copy it)”
“3 mistakes you’re making right now—and how to fix them fast”
Don’t overdo it. But when you use them right, these words hook the brain and drive the click.
Final Word: Your Words Are the Door to Your Audience
Most posts fail because they don’t get clicked.
And most posts don’t get clicked because they’re too soft.
These words?
They cut through noise. They trigger emotion. They create urgency.
Start using them today. Not tomorrow. Today.
Swap your weak, boring headlines with real punch.
Build your hooks with power.
Make your audience feel like your post was written for them.
Because the truth is: it was.
Want our team to do all this for you?
We’ll build you scroll-stopping, click-pulling, lead-driving content every single week—optimized for your goals, your audience, and your growth plan.
Book a free strategy call with Multipost Digital today—your brand deserves to be seen.
Let’s go win.
