The Best Time to Post If You Want More Likes and Sales
Look—social media’s not just about what you say. It’s about when you say it.
You could have the perfect video. Beautiful design. Fire caption.
But if you post it when no one’s watching?
It dies in silence. Like yelling into an empty parking lot.
Now here’s the good news: There are specific time windows when your content gets more love, more clicks, more DMs—and yes, more money.
We’re Multipost Digital. We’ve tested thousands of posts across Instagram, TikTok, Facebook, LinkedIn and YouTube. Managed over 600,000 followers. Pulled in over 100 million views.
We’ve cracked the code.
Let’s show you exactly when to post, why it works, and how to cash in.
1. The First Hour = Make or Break
You get one shot.
Every post has a “make-or-break” moment: the first hour.
That’s when the algorithm decides if your post’s worth showing to the world… or hiding it like it never existed. It measures:
How many people engage
How fast they engage
How long they stay on it
That’s why timing matters.
Post at a dead hour = zero momentum.
Post when people are active = instant traction.
It’s like launching a rocket. You need the launch pad, the countdown, and the blast. Otherwise, it never takes off.
At Multipost Digital, we reverse-engineer time slots based on your audience. Want us to map it out and do the posting for you? We’ll build the entire system. Book a free strategy call.
2. Morning: Build Early Momentum (6am–9am)
Mornings are gold.
Think about what people do after waking up:
Check their phones in bed
Scroll while eating breakfast
Sit in traffic or wait for coffee, phone in hand
That’s attention time. They’re not working yet. Their brains are still booting up. And they’re consuming more than creating.
Best content to drop in the morning:
Motivational quotes
Quick wins or how-to reels
Early promo reminders
Brand storytelling
Posting early gives your content time to grow throughout the day. The algorithm LOVES early likes, and pushes the post harder if it starts strong.
Pro Tip: Want your content boosted all day? Pin your best post to your profile, so it keeps pulling in traffic.
3. Midday: Catch the Scroll Break (11:30am–1:30pm)
People are eating lunch. They’re bored. They want to escape the day.
Welcome to scroll time.
This is where funny, relatable, or bite-sized content wins. Think:
Memes
Short-form video
Polls and this-or-that questions
"Would you try this?" product reels
People might not have time to shop—but they will save, like, or send to a friend. That builds post momentum for hours after.
Want scroll-stopping, bite-sized content done for you? Multipost Digital builds snackable posts tailored for peak scroll time. Let’s turn your midday posts into nonstop DMs.
4. Evening: Where Sales Happen (6pm–9pm)
After work, people settle in.
They're in "buy mode."
They finally have time to:
Click links
Read captions
Watch full videos
Browse your products
This is when trust turns into transactions. If you're selling anything—post here.
This time block is made for:
Product demos
Testimonials
Case studies
Offer drops
Discounts or limited-time announcements
Even better? Stack your email blast or story reminder to hit right before your main evening post. Drive traffic to it while you publish.
That’s a double shot of engagement.
5. Weekends: Play It Smart, Not Safe
Weekends feel tricky. Everyone’s doing different things. But that doesn’t mean weekends are bad—just different.
Here’s what the data shows:
Saturday morning (9am–11am):
People scroll while drinking coffee or lounging in bed
Great for personal brand building and “soft sells”
Sunday evening (6pm–8pm):
The “Sunday dread” kicks in
People plan, prep, and shop
High-converting time for service-based businesses
Just avoid posting late at night. Most people are offline or mentally done.
And here’s the move: make weekend content warmer, less pitchy. Story-based posts. Behind-the-scenes. Soft calls to action.
Need help crafting content that fits the weekend vibe? Multipost Digital writes and designs it all. So you show up right, no matter the day. Want a demo? Let’s talk.
6. Platform-Specific Posting Windows
Different platforms = different time behaviors. Here's how it breaks down:
Instagram:
Best: 6–9am, 12–1pm, 6–9pm
Worst: mid-afternoon (3–5pm)
TikTok:
Best: 11am–1pm and 7–10pm
Content has long-tail growth, so test different slots
Facebook:
Best: 9am–12pm
Great for older demos and B2C
LinkedIn:
Best: 7–9am and 4–6pm on weekdays
Dead on weekends
YouTube Shorts:
Best: Evening to late-night (7–11pm)
Use these timeframes, but don’t stop there. Always A/B test. Track your posts and see what your audience loves.
Pro Tip: If you’re targeting multiple time zones (like global audiences), post twice—once for each group. Or stagger the same post across different days.
7. The Silent Killer: Time Zones
Let’s say you live in LA. But your audience is in New York. If you post at 9am LA time, it’s already noon in New York. You just missed their morning scroll window.
Always check your audience insights:
Go to your platform analytics
Find “Top Cities” or “Top Locations”
Post based on their schedule—not yours
You can also schedule posts to drop automatically using tools like Meta’s scheduler or third-party apps.
Want to never think about timing again? Let Multipost Digital manage your full posting calendar. We post. You profit. Simple.
8. Consistency > Timing (But Both Matter)
Now hear this:
If your content sucks, perfect timing won’t save it.
And if your timing sucks, even amazing content will get buried.
The secret is doing both right—consistently.
It’s not about going viral once. It’s about showing up every single day, in front of the right people, at the right time.
Here’s what we do for our clients:
Build a weekly content rhythm
Track engagement by day + hour
Adjust in real time to chase what’s working
Repurpose top posts across platforms
It’s a machine. One you can plug into today.
Final Takeaway
The right post at the wrong time = wasted energy.
But a good post at the right time? That’s when the magic happens.
More views. More likes. More saves. More shares.
And most important… more sales.
Timing isn’t a bonus—it’s a weapon. Use it smart.
Multipost Digital helps brands post smarter, scale faster, and grow without burning out. Want us to take over your content calendar and post at perfect times? Let’s build your growth engine. Book your free consultation now.
Now go use time like a weapon. Your followers are waiting. And so is your next sale.
