Stop Doing These 3 Things or the Algorithm Will Bury You
So let’s keep it real.
You’re putting in work. You’re showing up online. You’re posting tips, reels, maybe even a photo of your cat in glasses for some “engagement.”
And still… nothing.
Not even a pity like from your mom.
Here’s the truth: It’s not that you’re bad at content. It’s that you’re doing things the algorithm hates.
These aren’t just mistakes. These are algorithm silencers. Content killers. Visibility vampires. And they’re dragging your engagement down into the dark basement of the internet, where no one scrolls.
If you want your stuff to get seen, saved, and shared—stop doing these 3 things right now.
1. Playing It Safe (AKA “Professional” Content That Nobody Cares About)
You know the type.
Squeaky clean. Buttoned-up. “Today we’re going to talk about 3 ways to build your brand awareness on social media…”
yawn
Here’s what you need to understand: Nobody shares safe content. Nobody saves it. Nobody comments on it. It doesn’t create emotion, tension, or curiosity. It just… exists.
The algorithm watches your post for about 30-60 minutes after you hit publish. If nobody reacts, shares, or comments? Boom. The algorithm assumes your content sucks and buries it under a pile of cat videos and conspiracy memes.
Real talk: Safe content is invisible.
If you want to win, you have to polarize. You have to be real. You have to say something worth reacting to.
Instead of:
“Social media is important for your business.”
Say:
“If your business doesn’t exist on social, you’re invisible. No one cares how good you are if no one knows you exist.”
Here’s what to post instead:
Unfiltered opinions your industry is too scared to say
Behind-the-scenes failures and messy lessons
Hard-hitting truths that your audience needs to hear
The algorithm doesn’t reward quiet compliance. It rewards disruption.
Need help turning your message into movement? Multipost Digital helps brands create raw, emotional, reaction-worthy content that the algorithm can’t ignore. Book a call now.
2. Forgetting the Hook (You Lost Them Before You Even Started)
Here’s how most people lose the game before it even starts:
They lead with this:
“Today we’re going to talk about…”
Nobody cares what you’re going to talk about. They want a reason to stop scrolling. Your first line is your hook—and it’s life or death for your post.
Attention is a war. You win it in the first second.
Hooks are the difference between:
7 views and 70,000
A dead post and a viral one
Getting ignored and getting paid
Swipe some of these if you’re stuck:
“Most people are wasting money on ads—because of this one dumb mistake.”
“I’ve been in marketing for 10 years and just learned something that changed everything.”
“If I had to start over today, here’s exactly what I’d do.”
Every hook should do one of these things:
Open a curiosity loop
Tease a secret or insight
Call out a mistake or myth
Promise a specific payoff
Pro tip: Study viral content in your niche. See how the top creators hook their audience. Then steal the structure. Make it your own.
Need 20 hooks custom-built for your business? Multipost Digital offers scroll-stopping creative built to blow up your brand. Message us now.
3. Copy-Pasting the Same Post Across Every Platform
This one’s killing you quietly.
Different platforms = different languages.
But you’re treating Instagram like it’s LinkedIn. You’re treating TikTok like it’s Facebook. You’re talking to 16-year-olds like they’re 50-year-old business execs.
It’s not just lazy—it’s ineffective.
Platform-specific breakdown:
TikTok: Attention span of a squirrel. Start with the conflict, cut fast, use raw audio. Short-form chaos wins here.
Instagram: Visuals first. Carousels crush. Your caption needs to be scannable, punchy, and emotional.
LinkedIn: Thought-leadership rules. Bold takes, personal wins/failures, short paragraphs, and tons of whitespace.
Twitter/X: Opinions, quips, viral threads. Brevity wins. Humor helps.
Each platform has its own rules, its own audience, and its own culture.
If you ignore that, the algorithm will ignore you.
Instead:
Rewrite each post for the platform you’re posting on
Use the content’s core idea, but switch the delivery
Watch what goes viral on that platform—then model it
At Multipost Digital, we repurpose content like a science—custom-built for each platform’s algorithm. Want to scale without more content? Let’s talk.
BONUS: 4. You’re Not Telling the Algorithm What You Want
Here’s one most people never even think about:
You’re not training the algorithm.
See, algorithms are like interns. They don’t know what to do unless you tell them. If your content doesn’t get saved, commented on, shared, or clicked… it learns that your stuff isn’t worth showing to more people.
But the fix is simple:
Use CTAs. Every. Single. Time.
Try these:
“Save this post so you don’t forget it.”
“Tag a friend who needs to see this.”
“Drop a 🔥 if you agree.”
“Comment ‘guide’ and I’ll send you the strategy.”
Tell people exactly what to do next. Don’t be shy about it. A post without a CTA is a lead with nowhere to go.
CTAs aren’t desperate—they’re direction. You’re giving the algorithm a signal: this post is working, show it to more people.
Final Word: Stop Playing Defense
If you’re just hoping the algorithm will show your content… you’ve already lost.
The algorithm wants to reward you. But you’ve got to earn it. You’ve got to play offense.
That means:
Create bold, emotional content that earns attention
Lead with hooks that rip eyeballs from the scroll
Speak the platform’s language, not your own
Give the audience (and the algorithm) clear instructions
Content isn’t art. It’s war. And the best weapon you’ve got is strategy.
If you’re tired of losing the game, stop guessing.
Multipost Digital helps creators, coaches, and brands dominate the feed with strategy, systems, and content that actually works. Ready to go viral on purpose? Book your strategy call now.
