What to Post When You Have No Idea What to Post
You’re staring at a blank screen.
Clock’s ticking.
You know you should post something. But what?
Your brain’s giving you tumbleweeds and crickets.
It’s okay. Happens to everyone. Even the best creators hit that wall.
But here’s the truth:
Running out of ideas doesn’t mean you’re done.
It means you’re about to get creative.
This is your go-to guide from Multipost Digital for those “I’ve got nothing” moments. We’re about to hand you the cheat codes.
Let’s dive into 10 high-performing post ideas you can steal today—even when your mind feels like an empty jar.
1. The “What I Wish I Knew” Post
Think back. First day on the job. First sale. First mistake.
What’s something you wish someone told you?
Now write about it. Simple.
It makes you human. Makes you real.
And people eat up advice that comes from personal pain or experience.
Why it works:
You’re being helpful
You’re being honest
You’re showing your growth
Pro tip: End it with “If you’re starting out, remember this…”
That line makes people stop and save.
Need help turning insights into killer posts? Multipost Digital helps you do that and more. Let’s build your brand’s voice together.
2. Behind the Scenes = Trust Builder
People LOVE to see what’s going on behind the curtain.
They want to know how the sausage is made—even if the kitchen’s messy.
Show your workspace. Your tools. A work-in-progress. Your notes. Your coffee cup.
Yes, even your messy desk.
Why it works:
It’s real
It builds connection
It tells a story without trying too hard
When people feel in the room with you, they trust you more.
And trust leads to sales.
3. A Lesson You Learned the Hard Way
Ever get burned? Make a dumb call? Lose money?
Cool. Talk about it.
Because people love “I failed, here’s what I learned” stories.
They’re relatable. Honest. And teach something powerful.
Post idea:
“I spent $2,000 on ads and made zero sales. Here’s what I did wrong.”
That’s not just content—that’s content people share.
4. Answer a Question You Always Get
You get asked the same stuff all the time, right?
Turn it into a post.
Example:
“People always ask me how I get clients without cold calls. Here’s my 3-step system.”
Why it works:
You’re answering real demand
You’re creating value
You sound like an authority
Bonus:
If one person asked, 50 others were too shy to.
That’s who you’re really talking to.
5. Show a Small Win
No need to wait for a million-dollar month.
Wins are wins—even tiny ones.
“Got my first comment from a stranger today. That’s new for me.”
or
“Wrote my first caption without overthinking it. It felt good.”
These posts make you human. They attract people who are right behind you on the path.
And those people? They become loyal followers.
Want help turning everyday moments into magnetic content? Multipost Digital makes your normal look remarkable. Let’s make something worth sharing. Book a call now.
6. Steal Your Own Comment
Ever leave a fire comment on someone’s post and think… “Damn, I should’ve saved that”?
That’s your next post.
Comment sections are goldmines of raw ideas.
Especially yours.
If you said something smart or spicy, turn it into a post.
Try this:
Take your comment. Add an intro line. Expand it into 3 points. Done.
You just created a post from content you already wrote.
Easy win.
7. One Big Mistake Your Audience is Making
This one always works.
Start with:
“The biggest mistake I see [your audience] make is…”
Then break it down. Show the damage. Show the fix.
People don’t want fluff—they want clarity.
If you show them what not to do and how to do it better, they’ll remember you.
This kind of post makes people listen.
Even better? It makes them share.
8. Use a Screenshot as the Story
Got a juicy DM? A review? A win in the comments? A result?
Screenshot it.
Then post it with a caption that explains what it means.
Example:
Screenshot: “Thanks for this. I just got my first sale.”
Caption: “Proof that content works if you stick to it. This client didn’t even have a big following. They just stayed consistent.”
Instant credibility.
Instant trust.
And best of all—you didn’t have to write much.
9. Talk About a Trend (With Your Twist)
You don’t have to create trends to use them.
You just need to ride the wave.
Find a trending topic and say what you think about it.
Add your twist. Your flavor.
Example:
Everyone’s posting about AI. You say:
“Everyone’s scared AI is replacing them. Here’s how I’m using it to get 10x faster instead.”
Boom.
Trend hijacked. Value delivered.
Don’t copy trends. Respond to them. That’s how leaders talk.
10. Say What You Wish More People Would Say
This one takes guts.
Say the thing that’s true… but no one says out loud.
The thing that’s not “polite.”
The thing that cuts through the noise like a knife.
Example:
“Posting pretty quotes won’t grow your business. You need to actually sell.”
Now THAT makes people stop.
If it feels a little risky—it’s probably perfect.
Real truth gets real attention.
Final Word: You’re Not Out of Ideas. You’re Out of Systems.
Running out of post ideas isn’t a creativity problem.
It’s a system problem.
You don’t need to post more.
You need a repeatable way to turn your thoughts into great content—on demand.
That’s what we build at Multipost Digital.
We help busy founders, creators, and brands stop guessing and start growing.
We turn blank screens into booming timelines.
Want content that works even when you don’t know what to say?
Let Multipost Digital build your custom content engine. Let’s get started now.