Stop Doing This One Thing and Watch Your Engagement 3X
Let’s not waste your time. You want more engagement. More likes. More comments. More eyeballs glued to your content like flies on honey.
Cool. Then STOP doing this one thing that’s quietly killing your content. You’ve probably been doing it for a while. And it’s the reason your posts are falling flat.
Here’s the truth:
If you’re still creating “one-size-fits-all” content, you’re choking your growth.
Let’s break it down—brick by brick—so you can 3X your engagement fast.
1. Stop Posting Like a Brand. Start Posting Like a Human.
Think about the last post that made you stop scrolling. Was it a company logo on a blue background with the caption “We’re proud to announce…”?
Didn’t think so.
People scroll to escape, to connect, to feel something. Not to read press releases.
Why this kills engagement:
It’s cold. No personality.
It screams “ad” before they even read a word.
There’s no story. No curiosity. No dopamine hit.
Do this instead:
Use first-person voice.
Share raw moments, behind-the-scenes, real talk.
Post photos of you. Of real customers. Of messy, beautiful, emotional life.
Content tip from the pros at Multipost Digital:
Every post should feel like a friend texting you. Not a CEO pitching investors.
2. Stop Using Fluffy Captions That Say Nothing
You know the ones:
“New post up!”
“Feeling grateful today.”
“Happy Friday everyone!”
Cool. So what? That gives your audience zero reason to stop scrolling.
Why this kills engagement:
No hook. No story. No payoff.
Doesn’t start a conversation or stir emotion.
Feels like background noise.
What to do instead:
Lead with a hook: a bold opinion, an open loop, or a shocking fact.
Write like you talk. Casual. Punchy. Real.
Give the reader a reason to stop, read, comment, or share.
Swipe this formula:
“What most people get dead wrong about [topic]...” + truth bomb.
Need help turning boring captions into cash magnets? Multipost Digital builds content that actually works. Let’s talk.
3. Stop Ignoring Your Audience’s Pain
Nobody cares about your product—until they feel like you understand their pain.
If your content doesn’t reflect their struggle, their emotions, or their lived experience, you're invisible.
Why this kills engagement:
There’s no “that’s me” moment.
No emotional connection = no clicks, no comments.
Feels like it’s made for someone else.
What to post instead:
Speak to one person’s pain like you’re in their head.
Use “you” more than “we.”
Call out the frustration before you offer a solution.
Example:
Instead of “Our software helps small businesses grow,” try:
“Tired of spending hours on reports no one reads? We were too. So we fixed it.”
4. Stop Posting and Ghosting
You drop a post. It gets a few likes. Then you vanish.
You think posting is the game. It’s not.
The real game is interaction.
Why this kills engagement:
No replies = no community.
The algorithm thinks you’re not serious.
People feel ignored.
Fix it fast:
Reply to every comment within the first hour.
DM top engagers. Thank them. Start convos.
Use polls, questions, and callouts in your captions to pull comments.
Simple rule:
Every comment is a spark. Your job is to fan that fire.
5. Stop Copying What Worked Last Month
Social media moves fast. What killed last month is dead this month.
Trends change. Algorithms shift. Attention spans shrink.
Yet most creators keep doing the same thing, over and over.
Why this kills engagement:
Feels stale and recycled.
You miss emerging trends.
Audience outgrows your content style.
Here’s what to do:
Experiment weekly: new formats, hooks, styles.
Track what works. Kill what doesn’t.
Stay on trend by consuming smart: follow trendsetters, not just competitors.
Pro tip: Try a 7-day “engagement sprint”—post daily using different hooks and formats. Then double down on what works.
Need a team to test, analyze, and evolve your content 24/7? Multipost Digital does that in our sleep. Let's make your feed future-proof. Book a call now.
6. Stop Chasing Virality. Start Building Community.
Look—going viral is fun.
But if you don’t know how to turn attention into trust, your viral moment will fizzle faster than a TikTok trend.
Why this kills engagement long term:
You attract the wrong people.
No loyalty. No repeat engagement.
Feels like a one-hit wonder.
What to do instead:
Create content that builds identity: “this is for people like me.”
Use rituals. Weekly formats. Shared values.
Feature your audience. Make it feel like their space, not yours.
Rule of thumb:
Engagement isn’t clicks. It’s connection. Build that and you won’t just 3X engagement—you’ll 10X loyalty.
7. Stop Talking At People. Talk With Them.
Social media is not a billboard. It’s a bar conversation.
If your content sounds like a speech, not a DM, it dies on the feed.
Why this kills engagement:
Feels robotic, not relatable.
Misses the opportunity to start a conversation.
Makes you forgettable.
Instead:
Use questions.
Use “you” more than “I.”
Imagine you're writing to one person, not an audience.
Even better:
Ask them to fill in the blank. “The best advice I’ve ever heard is ______.”
Engagement. Instant. Easy.
Final Thoughts
You don’t need to post more. You need to post smarter.
Start sounding like a human. Speak their pain. Stay curious. Show up. And keep testing.
Do that, and yeah, your engagement?
You’ll watch it 3X before the month’s even over.
Need help doing this all without lifting a finger? Multipost Digital is the team behind brands doing 100M+ views and running the content engines for accounts with 600K+ followers. We can do the same for you.
Let’s build your next viral machine.
Book a call now.
