Why the Algorithm Hates You—And How to Make It Love You Again
You post something. Crickets.
Not a like. Not a comment. No reach.
You feel invisible.
And if you’ve said to yourself, “The algorithm hates me,”
you’re right.
But here’s the good news:
You can flip that switch.
Because the algorithm isn’t emotional. It’s not mad at you. It’s just reacting to signals.
And today, you’ll learn how to send the right ones.
This guide will walk you through, step-by-step, how to win back the algorithm’s love—and make sure it stays obsessed with your content.
Let’s fix this.
1. Your First 3 Seconds Are All That Matter
When someone sees your post, they decide in under three seconds if they’ll stay or scroll.
If they scroll? That’s a negative signal to the algorithm.
You need to hook them fast.
Start with a wild claim.
Ask a bold question.
Drop a story that sounds insane.
Here’s the trick: front-load the dopamine.
Don’t wait until the second slide or line 5.
Grab attention with the very first word.
Think of your post like a trailer.
If they’re not hooked immediately, they’re gone. And when they’re gone, the algorithm learns that your content doesn’t hold attention—and it stops showing it to others.
Want help writing hooks that get attention every time? Multipost Digital builds scroll-stopping content for brands like yours. Reach out for a free content strategy session.
2. No One’s Engaging Because You’re Not Giving Them a Reason
Every post should spark a reaction.
Not just post and pray.
Ask questions. Share bold takes. Use commands.
Think of your post like a room. If you walked in and just started shouting without inviting anyone to speak back, people would leave.
Same thing happens online.
Want people to comment? Ask them something worth answering.
Want people to share? Give them a post that makes them look smart or funny when they send it to a friend.
The algorithm watches all of that.
The more people engage, the more your content gets pushed.
3. You’re Inconsistent, and the Algorithm Can’t Trust You
Imagine this.
You show up to work one day, then disappear for a week.
Then you come back for two days, then vanish again.
Would your boss give you more hours?
Nope. Same with the algorithm.
If you post once in a blue moon, it stops prioritizing you.
Consistency = trust.
And trust = reach.
Post at the same times.
Show up on the same days.
Even if you only post twice a week—keep the rhythm. The algorithm starts expecting you. And once it does, it pushes you more.
Pro Tip: Batch your content. Create 2-3 weeks of posts in advance so you’re never scrambling.
4. You're Posting Like It’s 2018
Here’s what doesn’t work anymore:
Long captions that take forever to get to the point
Boring images or low-res graphics
Hashtags with no real strategy
The algorithm has evolved—and your content needs to match.
Here’s what works now:
Bold text, short lines, and punchy formatting
Clear, bright visuals (especially carousels)
Topic clusters: Posting around one big theme over and over so the algorithm can “label” you and push you to the right people
If you confuse the algorithm, you lose.
If you teach it what your account is about? You win.
Multipost Digital helps creators build strategy-driven content plans that the algorithm loves. Want to build yours? Book a free call now.
5. You’re Ignoring the Power of Dwell Time
Here’s a secret most creators miss:
If someone stops on your post and spends time with it, the algorithm takes that as a massive green light.
It’s called dwell time.
You can increase it by:
Using carousels that make people swipe
Adding cliffhangers in captions
Formatting posts to slow down the scroll (short lines, bold statements, pauses)
Even better? Ask questions that make people think—this naturally keeps them on the post longer.
The longer someone stays, the better the algorithm treats you.
Because now you’re not just getting clicks—you’re getting attention.
6. You're Not Using Video the Right Way
Video is still king.
But not just any video. The algorithm is ruthless.
It wants:
Movement in the first 2 seconds
Sound or captions so people can follow along
Content under 30 seconds (unless the hook is so strong they have to watch)
Most people mess this up by talking too slow, not using captions, or waiting too long to deliver the value.
Trim the fat. Say the punchline up front.
Use B-roll or pattern interrupts to reset attention.
Video doesn’t just perform well—it trains the algorithm that you’re a creator worth pushing.
Pro Tip: Add “Follow for more” at the end of every short video. The algorithm boosts accounts with fast follower growth.
7. You’re Not Posting With Purpose
Every post should do at least one of these:
Get attention
Build trust
Start a conversation
Drive an action
Too many creators post for the sake of posting.
The algorithm sees those posts as filler. Low engagement. Low value.
You need to make each post earn its place.
That means planning your content with intent.
Why am I posting this?
Who is it for?
What do I want them to do?
If you can’t answer those, don’t post it.
At Multipost Digital, we turn guesswork into strategy. Let us map your entire content engine for growth. Free consults are open now.
8. You’re Not Playing the Long Game
Look—this isn’t about one viral post.
It’s about becoming the kind of creator the algorithm wants to reward.
That takes time.
It takes patience.
It takes posting when you feel like nobody’s watching.
But with every post:
You gather data
You improve your hooks
You train the algorithm to know exactly who should see you
This is a game of compounding.
The more you play it right, the more it tilts in your favor.
Final Thoughts: The Algorithm Doesn’t Hate You. It Just Doesn’t Know You Yet.
You’re not shadowbanned. You’re not broken.
You’re just sending weak signals—and now you know how to change that.
Show up with intention.
Hook them hard.
Train the algorithm to see you as a magnet for attention.
You’re not here to beg for likes.
You’re here to build a brand the algorithm has to notice.
Want to shortcut this whole thing?
Multipost Digital builds content machines that explode reach and automate growth. Let’s make the algorithm your biggest fan. Get in touch now.
