Steal This Format: The Only 3 Types of Content You Need to Grow on ANY Platform

Let’s cut the fluff.

You don’t need to be a genius. You don’t need a ring light or a personal brand with six syllables. You sure as hell don’t need to post 28 times a day and burn out trying to impress an algorithm that changes its mind every two weeks.

You just need the right format.

At Multipost Digital, we’ve built and managed content that’s passed 100 million+ views across platforms. We’ve worked with creators, founders, brands, agencies—and you know what’s funny?

No matter what niche they’re in…
No matter what platform they’re on…
They always win using the same 3 content formats.

Simple. Repeatable. Scalable.
If you're serious about growing fast, these are the only three you need.

Let’s break them down—and show you exactly how to use them.

1. The Authority Play (Teach to Build Trust)

Want people to follow you, trust you, and eventually pay you?
Then give them something useful—something they can take action on immediately.

This isn’t just content. It’s proof.
You’re showing, not telling. And when you show someone how to solve a real problem, they remember you.

Your content should sound like this:

“Here’s how I doubled my engagement in 30 days.”
“The 5-step system I use to automate client onboarding.”
“How to write content people actually read (without sounding salesy).”

Key tactics to make this hit:

Drop numbers. “I gained 3K followers in 14 days” hits harder than “I grew fast.”
Use frameworks. Give names to the methods you use. Think “3-Point Content Flywheel” or “DM Magnet Method.”
Visuals = impact. Turn your framework into a carousel or slide. That extra context makes people save and share.

Why it works:
It builds instant credibility. People feel smarter just from reading your stuff. They trust you. They want more. And eventually, they buy.

Want help building high-authority content that makes you the go-to expert? Multipost Digital helps creators and brands craft powerful strategies that grow fast and monetize even faster. Book a free strategy call today.

2. The Story Arc (Make People Feel Something)

Cold fact: facts don’t sell.
Stories do.

People don’t want more information. They want transformation. And the most powerful way to deliver that is by walking them through something you’ve lived.

Not “look how great I am.”
But “I’ve been where you are—and here’s how I made it out.”

Here’s the structure we teach our clients:

The Before: What pain or problem you were facing.
The Turning Point: What happened that shifted everything.
The After: The result.
The Lesson: What the audience can take away from it.

Example:
“I was terrified to post on camera. My hands would shake. My voice cracked. But I committed to 30 days straight—and that’s when everything changed…”

Why it works:
People remember stories. They relate to the emotions. They see their own struggle in your journey. And when they feel like you get them? They trust you. And trust converts.

Pro tip: Don’t be afraid to go deep. Talk about the screwups. The doubt. The late nights. That’s what makes your win feel earned.

Got a story worth sharing but don’t know how to tell it? Multipost Digital ghostwrites and edits high-converting story content that turns followers into superfans—and superfans into customers. Book a call now.

3. The Identity Mirror (Get Them to Say “That’s Me”)

This is the emotional sniper rifle of content formats.

It doesn’t educate.
It doesn’t entertain.
It calls people out.

When someone reads your post and thinks, “Whoa… this is literally me,” you’ve won. You’ve tapped into their core identity—and that’s one of the deepest forms of persuasion.

How to do it:

Use patterns people are stuck in. (“You scroll TikTok all day saying you’re ‘researching content,’ but you haven’t posted in two weeks.”)
Use the us vs. them lens. (“Creators who win post messy. Everyone else overthinks for 6 hours and hits delete.”)
Write for one person. Your dream client, struggling version of yourself, or friend who needs a kick in the ass.

Example Post Openers:

“You’re not lazy. You’re just trying to do too much with zero system.”
“If you’re still posting and praying, no wonder your content flops.”
“You're a genius—but nobody knows because you're stuck being a perfectionist.”

Why it works:
It hits people in the gut. It interrupts their scroll. It makes them feel seen. And when your content becomes a mirror, people stop scrolling and start paying attention.

Struggling to speak your audience’s language? Multipost Digital helps you define and deploy laser-targeted messaging that hits home every time. Let’s create your audience’s favorite creator—you. Book a call now.

Bonus Format: Combine All Three (Stack the Dopamine)

Want your content to be addictive? Stack these formats together.

This is what we call the “Loop & Drop Stack.”
Here’s how it works:

Start with identity to grab attention.
Slide into a story to build emotional connection.
Drop authority to close with value.

Example: “You're not bad at sales. You're just terrified of rejection. I was too—until I got told ‘no’ 57 times in one week. Now I close $5K+ clients like clockwork. Here's the system that changed everything.”

That right there? That format gets saved. Shared. Screenshotted. Stitched.
It hits every layer of the brain.

The Real Reason This Works

Here’s what nobody tells you:

Content isn’t about you.
It’s about the emotional journey your reader goes through.

Every scroll is a question.

“Does this make me feel something?”
“Does this make me look smart if I share it?”
“Does this get me closer to what I want?”

These 3 formats answer that. Every single time.

Authority content = “This helps me win.”
Story content = “This gives me hope.”
Identity content = “This is me.”

That’s why it works. That’s why it spreads.
That’s why you don’t need 10 formats. Just 3.

Final Punch

If you made it this far, you’re not playing around.

You want growth. Not just numbers, but results.
You want your content to hit. To move people. To matter.

So stop guessing. Stop posting just to post.
Use formats that are engineered to grow.

And if you want someone to build this machine for you?
That’s where we come in.

Multipost Digital is the team behind the curtain of brands with millions of views and hundreds of thousands of raving fans. We don’t just manage accounts—we architect empires.

Let’s build yours.
Shoot us a message. Let’s go.