The 7 Things Every Broke Business Is Doing Wrong on Social Media

Let’s cut the fluff.
If your posts are getting ignored, your DMs are quieter than a cemetery at midnight, and your followers look more like ghosts than fans...
You’re not “just unlucky.”
You’re doing social media wrong.

And the brutal truth?
Most of these mistakes are blatantly obvious—once you know where to look. The good news?
You can fix every single one without dropping a cent on ads or hiring a guru.

Let’s break down the 7 deadly sins of broke-brand content—and how to flip the switch today.

1. You’re Talking to Everyone (Which Means You’re Talking to No One)

Your content sounds like a billboard in Times Square—loud, vague, trying to hit everyone.
Which means it resonates with no one.

Instead of imagining a “target market,” picture a single, real person scrolling through their phone at 11:47 PM, half-tired, half-bored.
What would make them stop and say, “Whoa... this is for me”?

Fix this:
Create a Customer Character. Give them a name. A job. A struggle. A want. Write every single post just for them.

Forget reach. Focus on resonance.

Want a customer profile so detailed it feels creepy? Multipost Digital helps you map out messaging that sticks like duct tape. Book your free call now.

2. No One Knows What You Do

Let’s play a game.
Go look at your last 9 posts.
Would a stranger know:

What you sell
Who it’s for
How to get it?

Didn’t think so.

You’re posting memes. Quotes. Motivation fluff. Maybe even photos of your lunch.
That stuff gets hearts. But it doesn’t convert.

Fix this:
You need Content Pillars—4 to 5 content themes you post in rotation.

Try this:

Proof Posts (Before/after, case studies, transformations)
Offer Posts (What you sell, why it matters, how to buy)
Authority Posts (Tips, breakdowns, valuable education)
Personality Posts (Behind the scenes, story, team)
Action Posts (CTAs, promos, limited time offers)

Consistency builds clarity. Clarity builds cash.

3. You’re Just Posting. Not Creating MOMENTUM.

This is the most painful one.
You’re “showing up every day.”
But you’re just spinning wheels.

Why? Because you’re making content like a diary.
Instead, think like a TV showrunner.

People don’t binge shows because each episode is cool.
They binge because of the cliffhangers.

Fix this:
Start linking your content.

End every post with: “Tomorrow, I’ll break down the exact [thing] I used to get this result.”
Make every story feel like the middle of a bigger one.
Tease next steps. Leave open loops.

Content isn’t just about what you say. It’s about why they want to hear what’s next.

4. You’re Copying Instead of Standing Out

The "trending sound" bandwagon? The recycled Canva quotes?
Yeah. We’ve seen it. A thousand times.

You’re copying people who don’t even know why their post worked.

Fix this:
Stop mimicking content.
Start mimicking thinking.

The pros:

Have frameworks
Share fresh takes
Use real-life, gritty stories
Think from first principles

You don’t need to be original. You need to be clear. You need to be real.

And most of all, you need to be different enough to get remembered.

Pro Tip: Scroll your own feed. If you wouldn't follow your page, why would anyone else?

5. You’re Not Selling—Like, Ever

You post value every day. You show up. You serve. You educate.

And then you wonder why no one’s buying.

Because you never asked them to.

You’re afraid to sell. You think it makes you look desperate.
But let me tell you what looks worse—being broke.

Fix this:
Make offer-based content a weekly minimum.

Try this post template:

“I helped [client] go from [before] to [after] using [framework]. Want the same? DM me ‘[keyword]’ and I’ll show you how we did it.”

No pressure. No spam. Just permission-based sales.

If they don’t know how to buy, they can’t. That’s your fault.

6. You’ve Got No Proof—Which Means No One Trusts You

In the attention economy, trust is the only currency that matters.

If your content is all talk, with no screenshots, no stories, no receipts?

You’re not building a brand.
You’re playing pretend.

Fix this:
Start showcasing Micro-Proof:

Texts from happy clients
Quick wins
Behind-the-scenes of a project
Time-lapses of you doing the work
Quotes from testimonials (video if possible)

It doesn’t have to be polished. It just has to be real.

People don’t buy what you say. They buy what you’ve done.

Need help turning boring proof into scroll-stopping content? Multipost Digital creates visual case studies that build trust and attention. Book a call now.

7. You Quit Too Damn Soon

Here’s the cold truth:

Most of your posts will flop. That’s not failure. That’s data.

But what do most people do?

They post for 2 weeks. Don’t go viral. Say “this doesn’t work.” And disappear.

Fix this:
Commit to a 90-day sprint.

During that time:

Track every post’s hook, structure, and results
Learn what gets clicks, comments, saves
Double down on what performs
Drop what doesn’t

If you do this right, you’ll have your winning formula in less than 60 days.

Remember: One post can change your business. But you don’t get it unless you earn it.

BONUS: You’re Not Leveraging the Algorithm... On Purpose

Every platform rewards creators who play their game.

Are you:

Using the right formats (short video, carousels, etc.)?
Posting when your audience is active?
Engaging back in comments within 1 hour?
Encouraging saves, shares, and DMs?

No? You’re leaving growth on the table.

Fix this:
Treat your post like a mini-launch.

Hype it beforehand (Stories, polls)
Push it on email
Send to your friends or team to comment early
Follow up with a live or deeper dive in stories

You’re not just posting. You’re launching mini-movements.

Final Word

Social media isn’t magic. It’s math.
It’s momentum. It’s messaging. It’s proof, direction, and clarity.

Fix these 7 mistakes and you’ll do what most businesses can’t:

Turn followers into leads.
Turn posts into paydays.
Turn your account into an ATM.

But if you’re ready to skip the trial-and-error…

Let Multipost Digital build your growth machine. From content creation to strategy to full-on management—we’ve got your back.

600K+ followers managed.
100M+ views.
Zero fluff. Just results.

Book your free strategy call now. And let’s make your brand unforgettable.