Five Things You Should Copy From Kids on Social Media
Ever catch yourself watching kids online — dancing, gaming, vlogging — and wonder, how are they pulling millions of views without even trying?
Here’s the truth most adults miss:
Kids are the best marketers on social media today.
They don’t overthink. They don’t play it safe. They don’t water themselves down.
They jump in, have fun, and connect.
If you want to stand out online, you should be copying five things they do instinctively — because these are the same things top creators and brands do to dominate.
Let’s break this down and load you up with practical moves you can steal today.
1. They Show Raw, Unfiltered Joy
Scroll a kid’s video, and you see it right away.
They’re not worried if they look awkward.
They’re not holding back smiles.
They’re not stiff, polished, or trying to impress.
They feel their excitement — and they let you feel it too.
Adults, on the other hand, try to look “professional” or “on-brand.”
We mask enthusiasm with corporate language.
We post like we’re writing a press release.
And guess what? That’s why people scroll past.
Energy transfers.
If you’re hyped, if you’re having fun, if you’re passionate — people feel that on the other side of the screen.
This doesn’t mean you need to jump and dance like a kid. But you do need to bring your real energy into your posts.
Share the win. Laugh at the mistake. Get excited about what matters to you.
Pro tip: Before you post, check yourself — does this feel like I’m alive? If not, punch it up.
2. They Post Without Overthinking
Kids aren’t sitting there wondering, Is this on brand? Should I wait until 5 p.m. for peak engagement?
They post what they love, when they feel it.
Adults?
We sit on drafts for days.
We rewrite captions ten times.
We freeze ourselves into silence, waiting for “perfect.”
Here’s the truth:
Speed beats perfection.
The more you post, the more you learn.
The more you learn, the faster you grow.
Sitting on ideas kills momentum.
Top creators understand: content is practice. Every post teaches you something. Every post gives you data.
Pro tip: Use a timer. Give yourself 15 minutes to draft and post. Don’t overthink. Hit publish and move on.
Need help breaking out of overthinking? Multipost Digital helps clients build simple, repeatable content systems that take the stress out of posting and keep you moving forward. Book a call here.
3. They Play More Than They Promote
Look at kids’ accounts — they’re not pitching products every post.
They’re trying new things, jumping into trends, joining challenges, experimenting, laughing.
They play.
Adults, though?
We fall into the trap of nonstop sell, sell, sell.
Every post becomes a pitch, a CTA, an announcement.
Here’s what kids get right:
Play earns attention.
Attention earns trust.
Trust earns permission to sell.
If you’re only posting promos, you’re missing the point of social media. People come to scroll, escape, laugh, learn — not just to buy.
Want to make people care when you launch? Give them something they enjoy the rest of the time.
Pro tip: Use the 70/30 rule — 70% fun, valuable, or playful; 30% promotion.
Multipost Digital helps brands find the perfect mix of playful and purposeful — so your audience stays engaged, and your offers hit harder when it’s time to sell. Book a call now.
4. They Are Fearlessly Themselves
Kids aren’t trying to be “on-brand.”
They’re not crafting a personal image.
They’re not copying the influencer next door.
They show what they love.
They speak in their own voice.
They share their world, messy and real.
That’s why they’re magnetic.
Authenticity isn’t a buzzword — it’s a shortcut to trust.
The internet is drowning in sameness:
Same Canva templates.
Same caption formulas.
Same fake “perfect” lives.
What cuts through? You.
The more yourself you are, the more you stand out.
If you’re nerdy, let it show.
If you’re weird, own it.
If you’re still figuring it out, bring people along for the ride.
Pro tip: Start posting without the filter of “how should I sound?” Post as you.
5. They Celebrate Small Wins Like They’re Big
Kids go wild over small wins.
Hit 100 followers? Huge deal.
Get one comment from a favorite creator? Life made.
Adults?
We ignore the small stuff, chasing the next big milestone.
But celebrating small wins does two things:
It shows gratitude and humility, which makes people want to root for you.
It brings people into your journey, making them feel like part of your growth.
Want to pull your audience closer? Share the little moments. Thank them. Show them the path.
When you make people feel part of something, they stay.
Pro tip: Don’t wait for “big” numbers. Celebrate every step.
Bonus: They Fail Publicly and Don’t Care
One more reason kids blow up online? They’re not afraid to fail publicly.
They post bad takes.
They mess up dances.
They try jokes that don’t land.
And they keep going.
Adults often stall out because we fear embarrassment. We’re afraid people will judge us if something flops.
But here’s the kicker:
Flops teach you faster than wins.
The creators who grow are the ones who keep showing up, refining, learning in the open.
Pro tip: Give yourself permission to be bad at something online — that’s where the breakthroughs live.
Final Word: Stop Overcomplicating, Start Copying the Kids
Want to win on social media? Forget hacks. Forget perfection.
Instead:
Show your joy.
Post fast.
Play more.
Be real.
Celebrate often.
And fail forward.
Kids aren’t beating adults because they’re kids.
They’re beating adults because they’re fearless, fun, and free.
Multipost Digital helps brands tap into that same energy — without losing strategy. We help you stay human, stay sharp, and stay ahead.
Ready to make your social media fun again — and massively more effective? Reach out to Multipost Digital. Let’s build you a brand people can’t ignore, and a voice they’ll want to follow.
You in? Let’s make magic happen.
