I Tried Following Only Big Creators for a Week and This Is What I Learned
I’ll be honest. I wanted answers.
We all see them—the big creators with millions of followers, constant likes, comments flooding in, viral posts almost every week. But what’s their secret? Are they just lucky? Born charismatic? Did they hack the system?
So, I did something simple but powerful.
For one week, I unfollowed all my friends, small creators, and random accounts. I only followed the top of the top—the heavy-hitters on TikTok, Instagram, YouTube, and X. My goal? Figure out what they’re doing that we’re not.
I expected a few tips.
I got a blueprint.
Want help cracking the growth code for your brand? Multipost Digital helps brands build audiences and master content. Let’s talk.
Lesson 1: Simplicity Wins, Always
One thing slapped me in the face by Day 2: big creators keep it simple.
They’re not stuffing ten ideas into one post. They’re not trying to impress you with perfect editing or fancy gear. They pick one big idea, one clear takeaway, one moment—and they lean in hard.
A funny moment. A bold opinion. A weird fact. A quick tip.
They’re laser-focused.
Most people think you need to do more to get attention.
Nope.
You need to say less, but say it louder and clearer.
Pro tip: Before you post, ask yourself—what’s the one thing I want people to walk away with?
Lesson 2: Repetition Builds Power
I thought I’d see endless new ideas from the biggest creators.
Nope.
They repeat themselves. Over and over.
Same message. Same theme. Same style.
At first, I thought, “Why don’t they mix it up?”
Then it hit me: because repetition builds recognition.
When you hear the same message enough times, it sticks. It becomes their brand.
Repetition isn’t laziness—it’s strategy.
Want your audience to remember you? Find your message and hammer it home.
Lesson 3: They Grab You in One Second
Here’s something you can’t miss: big creators hook you immediately.
The first second matters.
They open with a question, a wild face, a strange sound, a bold statement, something weird, something funny, something anything that stops your scroll.
No soft intros. No “Hey guys, so today…” Just BAM—straight into the action.
They know if they don’t grab you fast, they lose you.
Before you post, ask: why would someone stop for this?
Need help making scroll-stopping content? Multipost Digital can help you craft posts that grab, hold, and convert. Let’s build your growth system.
Lesson 4: It’s About Feelings, Not Just Facts
Big creators don’t just dump information.
They make you feel something.
They make you laugh. They make you mad. They make you nod along, or shake your head, or sit in surprise.
That’s the difference between viral posts and boring ones.
People don’t share content because it’s informative. They share because it hits them.
If you want people to care, focus on emotions.
Lesson 5: They Show Up Daily, Without Overthinking
I watched big creators post every day.
Sometimes twice a day.
And not every post was perfect. Not every post was polished.
But they showed up.
They post, test, tweak, learn.
Quantity creates quality.
Most of us get stuck waiting for the “perfect” post.
Big creators? They move fast, learn fast, and improve fast.
If you want growth, stop waiting. Start posting.
Lesson 6: They Ride Trends, But Make Them Their Own
Big creators jump on trends—but they twist them.
They don’t just copy what’s viral. They bring their voice, humor, or style into it.
That’s why they stand out.
Jumping on trends is smart.
But adding your own twist? That’s genius.
Lesson 7: They Sound Like Friends, Not Brands
Here’s something I didn’t expect.
The biggest creators? They don’t sound like companies. They don’t sound stiff or formal.
They sound like friends.
They joke. They vent. They share behind-the-scenes stuff. They open up.
That’s why people trust them.
If you’re posting like a billboard, stop.
Start posting like a human.
Lesson 8: They Always Ask for Something
I noticed this over and over.
At the end of posts, big creators tell you what to do next.
Follow. Comment. Like. Share. Click.
They don’t assume you’ll engage.
They ask.
And because they ask, people act.
Want more engagement? Start asking.
Lesson 9: They Play Long-Term Games
The biggest surprise?
They’re not just chasing viral hits.
They’re building audiences.
They want you to follow, stay, trust, and buy.
They’re not here for one big post.
They’re here to win over time.
That’s the difference between attention and influence.
Lesson 10: Behind the Scenes, It’s Work
Let me be blunt.
Being a big creator looks easy.
It’s not.
It’s planning. It’s testing. It’s adjusting. It’s learning from analytics. It’s refining.
They don’t just “go viral.”
They work.
If you want to grow, don’t just copy their posts.
Copy their process.
Want to skip the trial and error? Multipost Digital helps brands design systems for growth, engagement, and sales. Ready to level up? Contact us today.
Final Takeaway: What You Can Steal (and Should)
After a week in the world of big creators, here’s what I learned:
It’s not luck.
It’s not magic.
It’s strategy.
They’re clear. They’re consistent. They’re human. They test. They learn. They show up.
And you can too.
You don’t need a million followers to act like a big creator.
You just need the right mindset—and a plan.
Multipost Digital is here to help you turn that plan into reality. Let’s build your audience, your message, and your momentum.
You’re one smart strategy away from your breakthrough.
