Why Comments Are More Powerful Than Likes in 2025
Likes are Lazy. Comments Make You Rich.
Scroll. Tap. Like. Move on.
That’s what most people do.
But when someone stops... types something... and hits "comment"?
That’s a moment. A choice. A trigger.
In 2025, likes are dust in the wind. Comments?
They're how you explode on the algorithm, build a tribe, and turn content into cash.
Let’s break it all down.
Here’s why comments are now the most valuable form of engagement online—and how to get more of them starting today.
1. The Algorithm Doesn’t Care About Likes Anymore
Algorithms are like picky eaters. They want steak, not snacks.
In 2020, likes were enough. Now? They don’t mean much.
Meta, TikTok, LinkedIn, and YouTube want real interaction. They want signs people care.
And likes are weak. They're too easy. Too fake. Too fast.
But comments? That’s attention.
That’s retention.
That’s depth.
The algorithm thinks, “Oh, this post is starting a conversation... Let’s show it to more people.”
The more people that comment, the more people see it.
The more people see it, the more people comment.
Boom. Loop unlocked.
Want to build a loop like this for your business?
Let Multipost Digital set up your content strategy—engineered for algorithm domination. Book a call now.
2. Comments Prove People Feel Something
A like is a shrug.
A comment is a reaction.
Someone saw your post and felt enough emotion to open their keyboard.
That emotion might be:
“This is genius.”
“This is dumb.”
“I’ve been through this.”
“I need help with this.”
Either way, you got them.
They’re hooked.
And where there’s emotion, there’s connection.
Where there’s connection, there’s conversion.
The richest brands online?
They’re not the biggest.
They’re the ones that get talked about in their own comment sections.
3. Comments Create a Feedback Loop You Can Sell From
Let’s get tactical.
Every comment tells you something.
Every comment is a clue.
“Wait, how did you do that?”
That’s a signal. Write a guide. Make a tutorial.
“Where can I get this?”
That’s intent. Drop a link. Make a sale.
“This didn’t work for me.”
That’s gold. Now you know what to fix—or how to flip it.
You want your audience to build your product, refine your offer, and show you what to say next?
It all starts in the comments.
4. Comments Multiply Your Reach—For Free
One comment from one person puts your post in front of their friends.
More comments? More exposure.
It’s like word-of-mouth with rocket fuel.
You don’t need to boost a post when the comments are alive.
Because the comment section is the ad.
People scrolling by see 96 comments and say, “Damn… what’s going on here?”
Then they dive in. Read the comments. Leave their own. And the cycle grows.
A good post can last for days just because the comments keep pushing it back to the top.
No ad spend. No hack. Just human interaction done right.
5. Comments Are the Start of Your Community
Here’s a dirty secret most creators ignore:
If you don’t have a comment section, you don’t have a community.
Your audience isn’t loyal just because they follow you.
They’re loyal when they talk to you—and each other.
And where does that happen?
In the comments.
Comments are where your audience connects.
Shares stories. Debates. Laughs. Lurks.
A good comment section feels like a bar where everyone knows each other.
Your brand becomes the host. Not just the billboard.
Want your comment section to become a clubhouse your audience checks daily?
Multipost Digital knows how to build that—step-by-step. Book a call now.
6. Comments Turn Cold Followers Into Hot Buyers
Let’s get blunt.
Comments are warm leads.
A person who comments is thinking. Feeling. Engaging.
That’s the warmest they’ll ever be without clicking a buy button.
They already crossed the first wall of resistance: apathy.
That makes them 10x more likely to DM you…
Click your link…
Or buy your product.
The trick? Respond to comments. Nurture them. Feed the fire.
Even a “Thanks!” or “That’s a great point” builds the bridge.
This isn’t “social media engagement.”
This is sales warm-up.
7. Comments Let You Shape Your Brand in Real-Time
Most brands try to “find their voice” by guessing.
But the smart ones? They develop it through their replies.
Every time you comment back, you’re sharpening your tone.
You’re showing the world who you are.
Funny? Sharp? Straightforward? Bold?
Your comment section becomes your stage.
That’s how your voice grows louder.
That’s how your brand gets clear.
That’s how you build something people remember.
8. Comments Are the Best Performing CTA—Period
Call to actions like “Click here” or “Buy now” are cool.
But want to triple engagement?
Ask a question.
Use a poll.
Drop a fill-in-the-blank.
Example:
“The one piece of advice that changed my business was ______.”
Now you’re not just telling people what to do…
You’re pulling them in.
It’s not a CTA.
It’s a conversation.
And it works like wildfire.
9. Comments Are Where Your Content Lives Longer
In 2025, content dies fast—unless it’s fueled.
The comment section is how you bring old posts back to life.
Every new comment signals: “Hey, this post is still hot.”
The platform listens. Pushes it again. Gives it new reach.
We’ve seen 7-day-old posts hit fresh virality just because one influencer dropped a comment.
If your content feels like it’s dying too fast, it’s not because it’s bad.
It’s because you didn’t design it to spark conversation.
10. Comments Make You Look Like a Leader, Not Just a Poster
Everyone posts.
But leaders talk. They listen. They reply.
That’s what makes someone follow you long-term.
Not just the value you share, but the connection you create.
When people see you in the comments, they don’t just think:
“Nice post.”
They think:
“That’s someone who shows up.”
And in 2025, attention is the new currency.
But relationship is the new wealth.
Final Word: Stop Posting for Likes. Start Posting for Comments.
If you want more reach…
More traffic…
More leads…
More sales…
It doesn’t start with a pretty picture or a cool caption.
It starts with a comment-worthy idea.
And if you don’t know how to build content like that?
That’s what Multipost Digital is for.
We don’t just manage your social.
We engineer it for movement.
Content that gets noticed.
Posts that get seen.
Pages that get conversations started—and customers closed.
Ready to Build Content That Sparks Comments and Converts?
Let’s build your comment-first content system from scratch.
Book your free discovery call with Multipost Digital today.
P.S. Comments Aren’t Just Better Than Likes. They’re the Future of Social Growth.
So ask yourself:
What will your next post make someone say?
If you can answer that…
You’re already ahead of 95% of the market.
If not?
Let us show you how.
Because at Multipost, we don’t chase likes.
We build comment engines that drive business.
