The One Engagement Trick That Quietly Triples Your Comments

You don’t need to go viral to win on social. You need conversation.

That’s what most brands miss. They chase views. They obsess over followers. But the smartest players? They obsess over comments.

Because comments are currency. They signal connection, spark community, and tell the algorithm, “People care about this.”

So how do you get more?

Here’s the trick that quietly triples comment counts—without paid ads, giveaways, or begging friends to hype you up.

It’s simple. It’s psychological. And it works like clockwork when done right.

You stop posting content. You start posting conversation starters.

Why Comments Matter More Than You Think

Before we get tactical, let’s zoom out.

When someone comments, they’re doing more than just typing.

They’re investing. They’re saying, “This post made me pause. It made me think. It made me feel something strong enough to respond.”

That’s rare.

Which is why every platform—Instagram, LinkedIn, TikTok, Facebook—rewards it.

If your post earns comments, it gets boosted. It shows up in more feeds. It gains legs.

And here’s the kicker: comments don’t just boost reach—they build trust.

When someone sees others chiming in, laughing, debating, agreeing, disagreeing, they stick around. They read. They watch. They respond.

Your feed stops being a bulletin board. It starts becoming a place people hang out.

Want Multipost Digital to craft conversation-driven content that hooks your audience and keeps them coming back? Book your free strategy call here.

The Trick: Ask the Right Question (Not Just Any Question)

Everyone says, “Ask questions to get comments.”

But most of those questions flop.

Why? Because they’re too broad, too dull, or too much work to answer.

“What’s your biggest goal this year?”
Too deep. Too much effort.

“What do you think?”
Too vague. Doesn’t invite any emotion.

“Thoughts?”
Dead on arrival.

Here’s the trick: ask high-friction emotion questions with low-friction answers.

That’s a mouthful, so let’s break it down.

High-Friction Emotion, Low-Friction Answer

You want to stir up a strong feeling—but make it ridiculously easy to reply.

Bad example:
“What motivates you to work hard every day?”
(Too much thinking. Too abstract.)

Great example:
“Which one drains you faster: back-to-back Zooms or endless Slack pings?”
(Quick answer. Clear choices. Gets a laugh. Sparks identity.)

It’s punchy. It’s fun. And it taps into shared frustration.

This is the one-two punch: trigger a feeling, then give them a shortcut to respond.

Want a list of 30 ready-to-use prompts that drive real comments? Let’s talk.

3 Comment-Boosting Formats That Work Like Magic

We’ve tested thousands of posts at Multipost. These three formats outperform everything else when it comes to comments.

1. This or That

Give two polarizing options. People love picking sides.

Examples:

• “Reels or Carousels—what works better for you?”

• “Would you rather lose your captions or your camera?”

• “DM strategy or content strategy: which one built your biz?”

Why it works:

• Quick to answer

• Creates mini-debates

• Makes people feel seen

Pro Tip: Bold the options and keep them short. The more visual contrast, the more people engage.

2. Fill-in-the-Blank

This feels playful—but it’s also personal.

Examples:

• “The dumbest advice I ever got on social media was __________.”

• “If I had to post one format forever, it would be __________.”

• “You’ll never catch me posting __________.”

Why it works:

• Triggers stories

• Opens the floor to opinion

• Makes your followers feel clever

Pro Tip: Use blanks only once per post. Make the prompt funny, controversial, or oddly specific.

3. “Hot Take or Truth?”

This one’s gold. You drop a strong statement, then invite reaction.

Examples:

• “Hashtags don’t matter anymore. Hot take or truth?”

• “Posting every day actually kills reach. Agree or disagree?”

• “Reposting the same content is smart marketing. Fight me.”

Why it works:

• Challenges assumptions

• Sparks fast responses

• Gives people permission to disagree

Pro Tip: Keep the statement punchy. Avoid watering it down with disclaimers. Let your audience fill in the nuance.

The Psychology Behind Why It Works

Here’s what’s really happening under the hood:

• Low-friction = low hesitation
  People won’t comment if it feels like a chore. Easy answers lower the bar.

• Emotion unlocks impulse
  Curiosity, laughter, irritation—these trigger fast action.

• Identity fuels reply
  Posts that reflect someone’s values, pet peeves, or preferences draw stronger engagement.

And when someone does comment, they’re more likely to:

• See more of your future content

• Share your post

• Check your profile

• Click your CTA

That’s why this one shift—replacing content with conversation starters—delivers such outsized results.

Want us to write and post high-converting prompts on your channels daily? We’ll do it for you.

What To Avoid (These Kill Comments Fast)

Even great content can get ghosted if you make these mistakes:

• Too many questions in one post — People get overwhelmed and skip it.

• Overly personal prompts — Asking “What’s your biggest trauma as a founder?” isn’t just awkward. It’s alienating.

• No follow-up — If you ignore replies, your audience learns not to bother.

Comment strategy is a relationship strategy. Show up. Respond. Reward the people who take time to type.

The Real Secret: Comment Magnets Compound Over Time

The first post might get 6 comments.

The second? Maybe 10.

But the 12th? 47.

People get trained. They come back because they know your feed is where the action is. They expect interesting questions. They start replying before they even finish reading.

And when they comment once, they’re more likely to comment again. Algorithms notice that. Your content gets more reach. More new people discover you. More comments follow.

This is how social growth snowballs—with consistent, smart, human-centered engagement prompts.

Try This Today

If you’ve been posting “value” with no replies, try flipping the script. Post something like:

“Instagram is dead for business growth. Hot take or truth?”

Or:

“The one content format I’d delete forever? __________.”

Watch what happens.

Then do it again. And again. And again.

Let the quiet trick do its thing.

Or better yet—let us do it for you. Multipost Digital builds and posts custom comment-magnet content every day across all your platforms. Book your free strategy call now.

Bottom line?
Views are nice. Shares are sexy. But comments?
Comments build community.
Comments build trust.
Comments build momentum.

And now you know how to get more of them.