Why Your Social Media Posts Aren’t Getting Likes and How to Fix It Today

You hit post. You wait. You hope.

But nothing happens.

No likes. No comments. Just digital silence.

And it stings, doesn’t it? You poured time into that post. You thought it would fly. Instead, it flatlined.

Let’s break it down. I’m going to show you exactly why your posts are getting ghosted and what you can fix—today—to turn it around.

Buckle up. We’re about to go deep.

1. Your Posts Are Talking to Everyone, Which Means They’re Talking to No One

When you post for “everyone,” you miss the one person who would actually care.

It’s like walking into a packed room and yelling, “Hey people!”
No one turns their head.

But if you step up to someone and say, “Hey Sarah, I know you’ve been trying to grow your beauty salon. I’ve got a trick you’ll love,” Sarah locks in. She’s listening.

That’s the first reason you’re not getting likes: you’re too broad. You’re invisible.

Fix it today: Speak to one person. Talk to their pain. Name it.

Instead of:
“Here’s how to grow your business.”

Try this:
“Here’s how salon owners can book out weekends using Instagram Stories.”

Laser focus. That’s how you win.

By the way—Multipost Digital can build hyper-targeted posts that get attention and make people feel seen. Ready to stop getting ignored? Let’s chat.

2. You’re Not Hitting the First 3-Second Test

Social media is like speed dating. If your first three seconds don’t hit, they swipe left.

The death sentence? Starting with weak, “Hey everyone, I wanted to share…”
It’s white noise.

You need to punch people in the face with curiosity.

Try this:
“Why you’re getting zero likes (and the quick fix no one talks about).”

Boom. Now you’ve got them.

Fix it today:
Start with:

• A burning question

• A pattern-breaking statement

• A shocking stat

Example:
“80% of posts die in 3 seconds. Here’s how to beat that.”

You can’t afford soft openers anymore.

Multipost Digital specializes in crafting first-line hooks that slap. Want us to write them for you? Book a call today.

3. You’re Not Giving People a Reason to Engage

Most posts ask for attention without offering value.

It’s like standing on a street corner screaming, “Look at me!” while offering nothing in return.

Here’s what works:
Give them something they can use.

Example:
“Here’s a 3-line caption formula that boosted my likes by 40%.”

Now people win by reading.

Fix it today: Ask yourself: What’s the quick win here?

• Can they save time?

• Can they learn something?

• Can they look smarter?

Always give them a takeaway.

Want more people to stop, engage, and share? Multipost Digital can design posts that people can’t resist. Let’s work together.

4. You’re Posting at the Wrong Time

Posting a banger at 2 AM? No one’s awake to see it.

If you’re targeting working parents, they’re scrolling early mornings and late nights. If you’re targeting college students, they’re active at midnight.

Fix it today:

• Use platform insights.

• Post when your people are awake and active.

Bonus move? Post twice at different times to see what hits.

And if you want us to handle this timing game for you? Multipost Digital can nail it.

5. Your Posts Look Like Homework

If your post is a thick, text-heavy block, your reader’s brain says, “Too hard. Skip.”

It’s not about how smart you sound. It’s about how fast people can skim it.

People read posts like they snack on chips—fast, messy, no time to sit down with a knife and fork.

Fix it today:

• Break lines every 1-2 sentences.

• Use bullets.

• Leave white space.

Example:
Bad:
“I want to share three Instagram tips today. First, post more often. Second, use better hashtags. Third, engage with comments quickly.”

Better:
Want more Instagram likes?
Do this:

• Post more often

• Use better hashtags

• Reply to comments quickly

Clean. Easy. Snackable.

6. You’re Not Creating Curiosity

The fastest way to kill a post?
Give away everything up front.

Curiosity is the glue that keeps people reading.

Bad:
“Here are five tips to grow your Instagram.”

Better:
“Everyone uses tip 1, but no one talks about tip 4—it changed my growth overnight.”

Now they have to read.

Fix it today:

• Tease your content.

• Drop curiosity breadcrumbs.

Example:
“Here’s the one mistake killing your reach—and it’s not hashtags.”

7. You’re Not Being Social on Social Media

This is where most people blow it.

They think social media is a stage. It’s not.

It’s a party.

And if you show up to a party, give a speech, and leave without talking to anyone? No one cares.

Fix it today:

• Comment on other people’s posts in your niche.

• DM people when you love their work.

• Reply to comments fast.

Give attention to get attention. Period.

8. You’re Posting Like a Ghost

If you post once a week? You’re not in the game.

Social media is a war for attention. Consistency wins. The more you show up, the more chances you get to hit.

Fix it today:
Aim for 4-5 posts per week minimum.
Test different angles.
Test different formats.

If you don’t have time? Multipost Digital can run your social media machine while you focus on your business. Book a call today.

9. You’re Writing For You, Not Them

The truth? Your audience doesn’t care what you like.

They care about what they need.

Example:
You might love talking about your morning routine. But if your audience follows you for marketing tips, they’re gone in 3 seconds.

Fix it today:

• Study your audience.

• Look at their comments on other pages.

• Ask what they’re struggling with.

Write for them.

10. You’re Giving Up Way Too Soon

Most people think one bad post means they’re not good at this.

Here’s the deal:
One bad post? That’s just part of the game.
Ten bad posts? Still learning.
Fifty bad posts? Now you’re close.

It’s a numbers game. And most people quit before they find their rhythm.

Fix it today:
Commit to the long game.
Keep showing up.
Tweak. Test. Repeat.

One post won’t build your brand. Fifty will. One hundred will. One thousand will.

Bonus: You’re Not Using Different Post Styles

Your feed is probably boring because you’re only using one format.

Stop using just text. Stop using just photos.

Mix it up:

• Stories

• Carousels

• Videos

• Polls

• “Fill-in-the-blank” posts

• Behind-the-scenes

Different formats trigger different parts of the algorithm and keep your audience on their toes.

Fix it today:
Plan to mix formats this week.

Try:

• 1 video

• 1 carousel

• 1 story

• 1 text post

Don’t let your feed get stale.

Final Word: You Can Fix This—Fast

The reason your posts aren’t getting likes?
You’re making one—or five—of these mistakes.

The good news? You can fix them today.

• Speak to one person.

• Hook in three seconds.

• Deliver value.

• Tease curiosity.

• Post at the right time.

• Be social.

• Show up often.

• Write for your audience.

• Mix your formats.

• Keep going.

Don’t overthink. Don’t quit early. Don’t let bad posts shake you.

Your next post could be the one that takes off.

And if you want Multipost Digital to build your strategy, write your posts, manage your content, and finally get you results that move the needle—let’s work together.

We’re not here to post pretty things. We’re here to get you seen, get you shared, and get you paid.

Ready to make your social media work? Contact Multipost Digital today.