Why Most Coaches Suck at Social Media (And How You Can Beat Them in 30 Days)

Most coaches suck at social media.

Let’s not sugarcoat it.

They’re talented, smart, good at what they do…
But when it comes to posting online?
It’s like watching a toddler try to drive a stick shift.

Confused. Messy. Going nowhere fast.

But here’s the good news: you don’t need to be perfect to win.
You just need to avoid their mistakes—and follow a smarter playbook.

This blog is your roadmap.
In 30 days, you’ll post better content, get more engagement, and stand out like a pro.

Let’s get into it.

1. They Post Like They’re Talking to Themselves

Ever seen a coach post something like:

“Felt aligned this morning. Sat with my journal and realized how far I’ve come. Always trust the process.”

Cool story. No one cares.

That kind of content might work if you’re already famous.
But if you’re trying to grow?
You need to talk to your audience, not at them.

Here’s how you fix it:

Start posts with a problem your audience has.
Paint a picture. Make them feel seen.
THEN offer your thoughts, your story, or your advice.

Always lead with what’s in it for them.

Want help writing content people actually want to read?
Multipost Digital creates content that hooks, helps, and converts. Talk to us.

2. They Wait for Motivation to Post

Coaches say stuff like:

“I only post when I feel inspired.”
“I want it to be authentic.”
“I don’t want to force it.”

That sounds noble.
But what it really means is: “I have no plan.”

You don’t grow by waiting around for motivation.
You grow by making a schedule and sticking to it.

Try this schedule:

Monday: Mistake or myth in your niche
Tuesday: Story of a client win
Wednesday: Quick tip or how-to
Thursday: Bold opinion or belief
Friday: CTA to work with you

It’s simple. Repeatable. You’ll never stare at a blank screen again.

Want someone to build and run the whole system for you?
That’s what Multipost Digital does. Done-for-you content strategy—no guesswork. Book a call now.

3. They’re Not Using the Hook Formula

You’ve got 2 seconds to stop the scroll.
That’s it.

Most coaches start their posts with soft, vague, forgettable lines.
You need to grab attention fast—and you do that with a hook.

Here are a few winning hook formulas:

“I thought I was helping clients… until one of them quit. Here’s what I learned.”
“Most coaches make this ONE mistake that kills engagement.”
“Before you hire another coach, read this.”

Make them stop. Make them curious. Then deliver.

If you want 30 proven hook templates, reach out to Multipost—we’ll send you our favorite high-performing openers.

4. They Don’t Build Trust (They Just Brag)

Nobody trusts someone who only talks about themselves.
But that’s what most coaches do online.

It’s just win after win after win… and it all starts to feel fake.

You build trust by being real:

Share the hard parts. The mistakes. The doubts.
Talk about where you were 1 year ago—not just where you are now.
Show proof: client results, screenshots, behind-the-scenes moments.

The more human you are, the more trusted you become.

Social media is a mirror. If your audience doesn’t see themselves in your content, they’ll scroll right past.

5. They Don’t Know What to Say… So They Say Nothing

Here’s the truth:

You don’t need to “create” content from scratch.
You just need to document what you’re already doing.

What did you work on with a client today?
What question did someone ask you on a call?
What mindset shift helped you this week?

That’s content. Right there.

You are sitting on a goldmine.
Every conversation, every breakthrough, every objection—it can all be turned into a post.

Pro tip: Keep a Notes app or Google Doc open. Every time something interesting happens, write it down. After a week, you’ll have more content than you can post.

6. They Confuse “More Followers” With “More Business”

Here’s a truth bomb:

A post that gets 100 likes and no sales is just vanity.

Most coaches chase views instead of value.
They want to go viral, but they’re not building trust.
They want to “build their brand” but have no clear offer.

You want clients? Then build credibility, not clout.

What works:

Clear offer (what you do, who you help, how it works)
Social proof (screenshots, testimonials, before/after)
Value posts (that teach, shift mindset, or inspire action)
Call to action (“DM me”, “Apply here”, “Link in bio”)

Likes don’t pay the bills. Clients do.

7. They Don’t Repurpose Their Wins

Most coaches post something great… once. Then they move on.

That’s a mistake.

People don’t see everything you post.
The algorithm doesn’t show it to everyone.
So if something performs well—use it again.

Here’s how to repurpose:

Turn a carousel into a video
Turn a video into a story series
Turn a story into an email
Turn an email into a tweet thread
Turn comments into new content

You don’t need more content. You need better use of what you already have.

Want us to build your repurposing machine? Multipost Digital does that too.

8. They Treat Social Media Like a Chore—Not a Sales Machine

Coaches post like they’re being forced.
Low energy. Low effort. Low results.

But your social content is your best salesperson.

It’s always working.
Always reaching.
Always selling—if it’s done right.

When you start treating social media like a profit tool, not a time suck, everything changes.

Here’s what to expect with the right system:

More DMs from ideal clients
More followers who actually want to buy
More authority in your niche
More opportunities, invites, and referrals

Social media is not a cute hobby. It’s your front door.

9. They’re Not Patient Enough to Win

Most coaches quit after 2 weeks.

They post, get a few likes, feel embarrassed, and ghost their audience.

But social is a 90-day game. You plant now. You harvest later.

Here’s what we tell clients:

In 30 days, you build consistency.
In 60 days, you start seeing signs.
In 90 days, you separate from the pack.

Stay in the game. Be relentless. Outlast everyone who quit in week two.

10. They Don’t Have a Pro Behind the Scenes (You Will)

If you're serious about growing…

You need a system. A strategy. A partner who handles the messy stuff.

That’s what Multipost Digital is here for.

We:

Build your content plan
Write your posts
Repurpose your best ideas
Post across all platforms
Track what works
Improve it weekly

You stay in your zone of genius—we handle the rest.

Final Word:

If you're tired of:

Wondering what to post
Getting ghosted by the algorithm
Wasting time on content that doesn't sell

Then stop doing what every other coach is doing.

Start doing what works.

Book your free call with Multipost Digital now.
Let’s build you a content machine that attracts, nurtures, and converts—on autopilot.