Want More Comments? Stop Posting What You Think They Want
You’re doing everything the gurus told you to do. Posting daily. Adding hashtags. Following trends. Smiling in selfies. Dropping motivational quotes.
And yet, every time you check your latest post, it’s the same: a couple of likes, maybe a save, and a big fat zero in the comments section.
No questions. No feedback. No conversation.
It’s like yelling into an empty canyon and hoping the echo counts as engagement.
So what gives?
Here’s the truth most people don’t want to admit: you’re not getting comments because you’re posting for the version of your audience that lives in your head, not the one scrolling your feed.
You’re guessing. You’re assuming. And it’s costing you real connection.
The Illusion of “Value”
You’ve heard it before: “Add value.” But most people translate that into content that sounds helpful, yet lands like a thud.
You post tips that feel generic. You repeat advice people have seen a hundred times. You try to sound like the expert because you want to be taken seriously.
But what you’re really doing? You’re preaching. And preaching doesn’t start conversations.
Look at the last few posts you made. Were you trying to be impressive, or were you trying to be useful?
Were you posting what they asked for, or what you assumed they needed?
Here’s the fix: Stop being the teacher at the front of the room. Be the friend who pulls up a chair and says, “Tell me what’s going on.”
Comments Come From Conversations, Not Lectures
If your post reads like a textbook, it dies like a textbook.
What actually gets comments is content that invites people in. It feels open. Curious. Interactive.
And most importantly, it doesn’t pretend to have all the answers.
When your audience sees that you’re listening as much as you’re talking, they respond. When your tone feels like, “What do you think?” instead of “Here’s what I know,” they lean in.
That’s when the DMs start. That’s when strangers turn into followers. That’s when engagement explodes.
Want more comments? Start writing like you're trying to get a reply—not applause.
Your Audience Isn’t Passive. Treat Them Like Partners
One of the biggest mistakes creators make is treating their audience like passive consumers. You write as if they’re watching a show. But they’re not.
They’re choosing, every second, to scroll or stay. To respond or ghost.
So make them part of the content. Literally.
Ask for their take.
Run polls.
Tell a story and leave it open-ended.
Say, “This happened to me. Has it happened to you?”
The moment your post feels like a prompt instead of a performance, everything changes.
Stop Predicting. Start Listening
You don’t have to guess what your audience wants. They’re telling you all the time.
Go read your last ten comments.
Skim your DMs.
Scroll the comment sections of other creators in your niche. Look for the patterns. What questions keep coming up? What frustrations? What tiny debates?
Those are content goldmines.
But instead of mining them, most people chase trends. They copy what worked for someone else and wonder why it falls flat on their own page.
If you’re not getting comments, it’s probably because you’re not responding to the conversation already happening in your audience’s mind.
Show, Don’t Tell. Feel, Don’t Preach
Emotion drives engagement.
People comment when something hits. Not when it’s “interesting.” Not when it’s “informative.” When it hits.
They feel seen. Or challenged. Or amused. Or annoyed. But something moves.
That’s the comment trigger.
So if your posts are emotionally flat, don’t expect your audience to get fired up.
Instead of saying, “Social media is about connection,” show a time you felt ignored online—and how one comment changed your whole day.
Instead of saying, “You need to post consistently,” show a screenshot of your analytics from the week you ghosted your audience.
People don’t want more advice. They want proof you understand them.
Want Multipost Digital to build content that speaks to your audience like this? Book your free call and let us make it effortless.
Swipe-and-Go Isn’t Sticky
Let’s talk about scroll behavior.
Most people treat social like a treadmill. They scroll, tap, scroll, swipe. Nothing sticks. Nothing stays.
Your job is to interrupt that rhythm.
Comments happen when your post becomes a speed bump in the scroll. When something makes them pause.
Sometimes that’s a bold opinion. Sometimes it’s a story that opens a loop. Sometimes it’s a genuine question they’ve never been asked.
But it’s never, ever the same recycled “5 tips to grow your Instagram” post that shows up in 400 other feeds.
Your audience isn’t hungry for more content. They’re hungry for connection.
The “Linger Test”
Here’s a simple rule: if your post doesn’t make them linger, it won’t make them comment.
Before you hit publish, ask:
Is there a reason to reply to this?
Did I give them something real to react to?
Am I making a statement, or starting a dialogue?
When in doubt, rework your post to include one of these:
A specific, story-based hook
A strong POV that invites debate
A question that’s personal, not generic
A vulnerable moment they’ll recognize in themselves
Do that, and the comment section writes itself.
What Not to Do (And What to Try Instead)
Don’t ask, “What do you think?” at the end of a generic caption. That’s lazy.
Instead, ask: “Which of these have you actually tried? Be honest—I’ve failed at all three.”
Don’t end with, “Tag someone who needs this.” It feels like a demand.
Instead, say: “I showed this to a friend and they said it was a punch to the gut. Curious—does it hit you the same way?”
Don’t lecture from a pedestal.
Instead, say: “I used to post what I thought people wanted. Then I tried this—and the comments started flooding in.”
Multipost Digital crafts posts that feel human, not hollow. Want us to write yours? Let’s talk.
Your Content Should Feel Like a Campfire, Not a Billboard
People don’t gather around a post that talks at them. They gather around content that pulls them in.
Imagine your post as a campfire.
It’s warm. It’s open. It’s where stories get shared, questions get asked, laughs get exchanged.
That’s the energy your content needs if you want the comments to roll in.
So the next time you’re about to post, ask yourself: Am I talking at them, or with them?
Because if you’re still posting what you think they want, you’re just stacking bricks on a wall between you and your audience.
Tear it down. Talk to them. Let them in.
And if you want to skip the guesswork, let us build your engagement engine from scratch. Book your free strategy session now.
We don’t just post. We create conversations. And those conversations build brands that win.
