Still Posting Like It’s 2015? Here’s What’s Working on Social Media Now
Back in 2015, you could post a blurry quote pic with a hashtag like #grind and rack up likes. Now? Crickets. The game has changed. Social media isn’t the same beast—it’s faster, louder, more personal, more visual, and algorithm-driven to hell and back.
So if your posts feel like they're falling flat, it’s not you. It’s your strategy. You’re playing a new game with old rules.
Here’s how to stop being invisible and start getting traction again—straight from the trenches of what’s working now in 2025, brought to you by the team at Multipost Digital.
1. The Algorithm Doesn’t Care About You. It Cares About This…
The old strategy? Post consistently and the followers will come.
The new strategy? Stop feeding the void. Start feeding curiosity.
Every major platform—Instagram, TikTok, LinkedIn, YouTube—runs on interest-based algorithms. They push content based on watch time, shares, saves, and comments. Not how many followers you have.
So your content has to trigger action. That means:
Open with a hook (first 2 seconds = do or die)
Layer a story or insight that keeps attention
End with a reason to comment, share, or save
Want your content to actually get seen? That’s what Multipost Digital does. We craft every post to stop the scroll. Let’s talk.
2. Authenticity Wins, Polish Kills
Over-produced = over-looked.
The content that feels real, raw, even messy? It connects. People are tired of being sold to. They want to feel like they’re eavesdropping on something genuine.
That’s why talking-head videos filmed on an iPhone often outperform $10K brand shoots. That’s why screenshots, Tweets, and “notes app confessions” get more engagement than sterile carousels.
Here’s what’s working:
“Point-and-shoot” short-form video with real voice, no script
Behind-the-scenes peeks that feel private
Selfies with a vulnerable caption
Unfiltered thoughts that actually say something
Your brand doesn’t need to be flawless. It needs to be human.
3. Carousels and Short-Form Video Are King
There are two content formats winning on nearly every platform:
Carousels: Slide-by-slide storytelling on LinkedIn and Instagram. Each slide builds curiosity. They hook, teach, and make people save them.
Short-form video: Under 60 seconds. Raw. Fast-paced. Info-packed or emotionally charged. Think TikTok, Reels, Shorts.
These formats are addictive. They give dopamine hits. That’s what keeps people watching.
What makes them work:
Open loops (“You won’t believe what happened next…”)
Text overlays for silent scrollers
Big, bold headlines that grab instantly
Need help producing viral carousels or short-form video? Multipost Digital has you covered. We create, edit, post, and optimize everything for maximum reach.
4. Storytelling > Selling
You can’t sell unless you first earn trust.
And trust is built through stories—micro-moments, struggles, lessons, behind-the-scenes snippets. Not polished ads. Not pitches.
People connect to:
“I was broke, here’s what changed”
“We failed three times before this worked”
“Here’s the weird thing that helped us grow 10x”
If you’re not telling stories, you’re invisible.
Try this framework:
Start with a problem
Drop into a real moment
Show the transformation
End with a takeaway
Think of your content like a show, not a commercial. Because that’s what social media is—a content playground, not a billboard.
5. Trend Hacking is a Superpower
The fastest way to hijack attention?
Ride a wave.
Every day, there’s a trend blowing up: a sound, meme, topic, controversy. If you jump on it with your own twist, the algorithm boosts you.
But you have to be fast. This is a 24-hour window kind of game.
What to do:
Scroll TikTok/IG Reels for 5 mins each morning
Note trends (sounds, hooks, themes)
Ask: “How can I tie this to my business?”
Even serious industries—lawyers, doctors, SaaS companies—can trendjack. Just tweak the trend to your tone.
At Multipost Digital, we build trend-hacking into your content plan so you don’t miss a wave. Let’s get you riding the next big moment. Book a call now.
6. Platform-Specific Tweaks Matter (More Than You Think)
The copy that crushes on LinkedIn tanks on Instagram.
What’s working now is contextual creativity—you adjust the format, style, and content to each platform’s culture.
Here’s a fast breakdown:
Instagram = visuals first. Punchy, clean, bold.
TikTok = raw video, punchy hooks, story pace
LinkedIn = emotional storytelling, carousels, authority
YouTube Shorts = fast value, relatable punchlines
Twitter/X = hot takes, quotes, controversial threads
Stop copy-pasting the same post across five platforms. It’s killing your engagement.
That’s why Multipost offers full-service crossposting—we adapt your content to match the platform culture while saving you hours.
7. Saves Are the New Shares
Forget likes. They’re meaningless now.
The most powerful signal to the algorithm? Saves.
When people save your content, it tells the platform: “This is valuable.” That leads to massive distribution.
So, how do you make save-worthy content?
Share frameworks, checklists, swipe files
Teach something step-by-step
Use carousels with bite-sized tips
Give them tools, not just talk
Your post should feel like a resource, not a rant. If they don’t feel the need to save it, you’re wasting your time.
8. Your Comments Matter (More Than Ever)
Want a secret shortcut to growth?
Dominate the comment section.
Every comment you leave is a micro-post. If you drop value, add insight, or make people laugh, they’ll click your name. They’ll follow. They’ll connect.
You don’t need your own big audience to grow. Just show up under someone else’s.
Where to do it:
Industry leaders
Trend posts
Viral topics
Hashtag searches
Write like you're tweeting. Short, sharp, spicy.
At Multipost, we even manage engagement strategies like this for clients—so they grow even when they’re not posting. Book a call now.
9. Your Face = More Views
Here’s a stat for you: posts with human faces get 38% more engagement.
So show up. Even if you're camera shy.
You don’t need to be beautiful. You need to be present.
Use your face to:
Build trust
Make your brand relatable
Create emotional connection
Whether it’s selfies, talking videos, or behind-the-scenes shots—faces crush stock photos and logos every time.
Stop hiding behind your brand. Be the brand.
10. Repetition Is the Real Growth Hack
If you think people are tired of your message, they’re probably just starting to notice it.
You need to repeat your core ideas, offers, frameworks, and stories over and over again.
Repetition = trust. Repetition = recognition. Repetition = revenue.
Don’t try to be clever. Try to be clear.
Post the same idea in 5 different ways. 10 times. On 4 platforms. Then do it again.
This is how brands become known.
Ready to Dominate Social in 2025?
Social media moves fast, but the businesses who win don’t chase likes—they build authority, build attention, and build trust.
At Multipost Digital, we don’t just “post” for you—we engineer a strategy that gets your brand seen, heard, and remembered.
So if you're tired of spinning your wheels and getting nothing back…
Let us run your content so you can focus on running your business.
Book your free strategy call with Multipost Digital today. We’ll show you exactly what content works for your niche—and how we’ll grow your reach on every platform.
