7 Dumb Mistakes Every Business Makes on Social Media (And How You Can Outsmart Them)
Most businesses on social media are like a car stuck deep in the mud. Spinning wheels. Making noise. Getting nowhere.
They don’t fail because they suck.
They fail because they keep making the same dumb mistakes over and over... and they don't even realize it.
You wanna win? You wanna actually move people? You gotta know where the traps are—and how to stomp right over them.
Let’s dig deep into the 7 dumbest mistakes... and how you can play it smarter, faster, and way better than your competition.
1. Posting Without a Plan
Let’s be honest—most businesses post like a drunk guy throwing darts.
Random shots. No aim. No strategy. No wonder they’re getting no traction.
They think social media is about “being active.”
No. It’s about being effective.
If you don’t know WHY you’re posting, your audience sure as hell won’t know why they should care.
How to Outsmart It:
Build a simple strategy: What is the goal of your content? Awareness? Sales? Engagement?
Create pillars: 3-5 main topics you rotate through. Stay consistent.
Post with purpose: Every post must answer: "How does this help my customer?"
Pro Move: Multipost Digital creates done-for-you content strategies that turn random posts into revenue.
Talk to us today about a custom game plan.
2. Treating Every Platform the Same
Imagine you walked into a wedding in a tank top and flip-flops.
Or you showed up to the gym in a tuxedo.
You'd get laughed out of the room, right?
That’s EXACTLY what it feels like when you post the same exact stuff on every platform without adjusting.
Every platform is a different party.
TikTok = fast, funny, chaotic
LinkedIn = sharp, smart, professional
Instagram = sexy, polished, emotional
Facebook = community, casual, family
How to Outsmart It:
Adjust your tone: Speak the native language of the platform.
Format differently: Short captions for TikTok, longer breakdowns for LinkedIn.
Use each platform’s unique tools: Reels, carousels, polls, etc.
Think: Same message, different outfit.
You’ll grab attention without looking like you showed up to the wrong party.
3. Only Talking About Yourself
This is the fastest way to make your brand invisible.
Nobody logs into Instagram thinking, “Man, I really hope a company tells me how awesome they are today.”
People care about their OWN problems, dreams, fears.
If your posts feel like a brag sheet, you're dead in the water.
How to Outsmart It:
Flip the script. Talk about them.
Show the customer’s life before and after using your product.
Share wins. Tell stories. Show them they can be the hero.
Golden Rule:
Talk to people about themselves—and they’ll listen for hours.
Multipost Digital crafts posts that make your audience feel seen, heard, and valued.
Let’s build a brand people can’t ignore.
4. Ignoring Comments and DMs
Your comment section isn’t a chore.
It’s your golden ticket.
Every comment, every DM, every message is a little window into your customer’s mind. And most businesses just... slam it shut.
How to Outsmart It:
Respond fast: Treat it like a real conversation.
Be human: No robotic, copy-paste responses. Real talk wins.
Keep it alive: Ask follow-up questions. Invite them deeper into the conversation.
Every comment you answer is free algorithm juice. More engagement = more reach.
Every DM you reply to could be the start of a customer relationship that lasts years.
5. Selling Too Hard, Too Soon
Ever walk into a store and get attacked by a desperate salesman?
You just wanna look around... but they’re breathing down your neck trying to close you on a $500 blender.
Gross, right?
That’s exactly how most brands sound on social media.
How to Outsmart It:
Warm up first: Give free value. Be generous.
Use soft calls-to-action: “Want to learn more?” instead of “BUY NOW!”
Time it right: Sell after trust is built, not before.
Remember:
Relationships before transactions.
You’re not hunting customers. You’re planting seeds.
Grow them right... and they’ll buy from you for YEARS.
6. Never Checking the Numbers
Imagine trying to win a race...
...with a blindfold on.
That’s what it’s like posting without checking your analytics.
How to Outsmart It:
Look at weekly stats:
Which posts got the most shares?
Which ones flopped?
What time are your followers most active?
Find patterns. Double down on what’s working.
Cut the deadweight.
Bonus Move:
Treat your social like a science experiment.
Test different hooks, headlines, post styles. See what hits.
Multipost Digital doesn’t just "post and pray."
We track, tweak, and win with real numbers.
Want your social to actually grow your business? Let's make it happen.
7. Being Boring
Biggest sin of all.
You can mess up your grammar. You can have ugly graphics.
Hell, you can even be a little crazy.
But if you’re boring? You’re dead.
Because boring = invisible.
How to Outsmart It:
Show real behind-the-scenes moments.
Share bold opinions (without being a jerk).
Tell raw, honest stories.
Use humor, suspense, emotion.
Your brand should feel ALIVE.
Messy. Fun. Flawed. Human.
Because people don’t connect with perfect brands.
They connect with real ones.
The Real Truth (That No One Else Will Tell You)
Most businesses stay stuck because they’re afraid.
Afraid to say something different.
Afraid to actually listen to their audience.
Afraid to go ALL IN.
But guess what?
The ones who win... are the ones who stop being scared.
They learn faster. They adapt quicker.
They talk to their audience like real people.
They post with PURPOSE, not desperation.
And the ones who win, win BIG.
Let’s Be Real: You’re Too Smart to Keep Spinning Your Wheels
You’ve already made it this far.
You’re not like the clueless ones who keep making the same dumb mistakes and wondering why nothing works.
You’re ready to move.
To build a brand that’s loud, proud, magnetic.
Multipost Digital is the secret weapon for brands that want to grow fast without wasting years “figuring it out.”
Want a social media system that actually works? Let's build it together.
Schedule your free consultation now.
