WARNING: Most Business Owners Are Using Social Media All Wrong
Let’s be blunt.
Most business owners are wasting time online.
They think posting once in a while means they're “doing social media.” But nothing happens. No likes. No calls. No sales. Just silence.
Here’s the truth: Social media isn’t a hobby. It’s a weapon.
If you know how to use it, it brings in leads, traffic, and money.
If you don’t, it eats up your time and spits out nothing.
At Multipost Digital, we help businesses turn random posts into cash-generating machines. Here’s how to fix the 7 biggest mistakes we see—and what to do instead.
1. You Talk Like a Billboard, Not a Human
When people scroll through social media, they’re not looking for ads. They’re looking for connection.
But most business pages? They sound like robots.
“Introducing our new product!”
“Come try our amazing service!”
“Did you know we’re the best?”
That kind of stuff gets ignored fast.
People don’t care about your announcement. They care about their problems, their hopes, and what they can get out of it.
Here’s how to fix it:
Write like you talk. Simple. Real. Personal.
Share a quick story from your day.
Post a behind-the-scenes moment.
Ask a question that starts a conversation.
Don’t try to sound smart. Try to sound human.
2. You Have No Game Plan
Would you run a business without a plan? No?
Then why post on social media without one?
Sporadic posting = sporadic results.
No goal = no growth.
Here’s what most people do:
They wake up, panic post something random, and hope for the best.
Here’s what pros do:
They plan their content. They know what to post, when to post it, and why they’re posting it.
Here’s how to fix it:
Choose 3–5 content topics that your audience cares about.
Plan your posts weekly or monthly.
Decide what action you want people to take with every post.
Use tools to schedule in advance.
This turns social media from a guessing game into a growth machine.
Want the whole plan done for you? Multipost Digital creates your content calendar, writes your posts, and grows your account—so you can focus on your business, not your next caption. Book a call now.
3. You're on the Wrong Platforms
Let’s say your dream customer lives on Instagram... but you’re posting daily on LinkedIn.
That’s like opening a hotdog stand in a vegan festival.
Or maybe you’re trying to post on every platform, every day... but doing it badly.
More platforms ≠ more sales.
Better focus = better results.
Here’s how to fix it:
Pick the top 1–2 platforms your ideal customers use.
Go deep. Learn what works there.
Post consistently and track what gets the best results.
Later, you can expand. But first, dominate one lane.
Multipost Digital helps you pick your most profitable platforms—and then fills them with the right content to drive results.
4. You Don’t Track What’s Working (or What’s Failing)
Here’s a simple question:
What was your most profitable post last month?
If you don’t know... that’s a problem.
Because without tracking, you can’t tell what’s working. You keep posting. But it’s blindfolded.
Likes aren’t results. Followers aren’t money.
Here’s how to fix it:
Use trackable links (UTMs) in your posts.
Watch which posts get the most saves, shares, and clicks.
Use platform analytics to see what content people love.
Double down on what performs.
Even better: run tests.
Try different headlines. Switch up formats. Track and tweak.
Multipost Digital does all this for you. We don’t just post—we measure, learn, and optimize every piece to get you more views, more clicks, and more customers.
5. You’re Too Quiet… or Too Pushy
Here’s the tightrope:
If you never sell, people won’t know what to buy.
If you always sell, they’ll tune you out.
The trick is balance.
Give value first. Then make the ask.
Here’s how to fix it:
Follow the 80/20 rule: 80% value, 20% pitch.
Value posts = tips, stories, lessons, or entertainment.
Sales posts = clear offer, clear benefit, clear next step.
When it’s time to sell, don’t beat around the bush. Be bold. Be clear.
“Here’s what we offer. Here’s how it helps you. Here’s how to get it.”
Want to sell without scaring people away? Multipost Digital builds sales systems inside your content calendar that feel natural, not salesy.
Book a call now.
6. You're Copying Instead of Creating
Everyone’s doing trends. Everyone’s posting quotes. Everyone’s using the same Canva templates.
That means most feeds look exactly the same.
To stand out, you need to show what makes you different.
Here’s how to fix it:
Share your story. Why did you start your business?
Show your product in real life. Messy is okay—real is better.
Make short videos with your face and voice. People buy from people.
Give tips that come from your experience, not a Google search.
You don’t need to go viral. You just need to be real and valuable.
7. You're Posting... But Not Building a Brand
A brand is not a logo. Or a font. Or a color.
A brand is how people feel when they see your name.
Are you fun? Serious? Helpful? Bold?
Are you known for quality? Speed? Service?
Are you a premium choice—or the friendly local hero?
Your social content should reinforce that feeling every single time.
Here’s how to fix it:
Use the same tone, visuals, and message across every post.
Focus your content around a few key beliefs and values.
Share wins, testimonials, and customer stories to build reputation.
Don’t be forgettable. Build a brand they remember—and recommend.
Multipost Digital doesn’t just post content—we shape your entire online identity so you become the go-to name in your space.
Last Words: Social Media Is a Sales Tool, Not a Side Hustle
If you treat social like an afterthought, it will treat you like one.
But if you treat it like a real marketing engine, it will fuel your business with more reach, more leads, and more income.
So stop guessing. Stop wasting time.
Let Multipost Digital build, manage, and grow your social presence the right way.
Let’s turn likes into leads—and posts into profit.
Want to explode your business online? Let’s talk. Book a free call with Multipost Digital and we’ll show you what’s really possible.
