The Dumbest Mistake I Made Growing on Social (You’re Doing It Too)
Ever feel like you're putting out content every day, doing “all the things,” and still watching your growth flatline?
Yeah—me too.
I thought I was smart. I thought I was working hard. But what I didn’t realize? I was spinning my wheels in the mud. And I made the dumbest mistake you can make when building on social...
I posted like a consumer. Not a creator.
Let me break it down.
1. I Was Posting Like a Consumer, Not a Creator
I followed trends. I copied what “looked cool.” I spent hours on Canva tweaking the font instead of asking, “Why would anyone care about this?”
And that’s where I lost. Because social media isn’t about you—it’s about them.
What problem are you solving? What emotion are you triggering? What story are you telling?
When you post with intention—to serve, teach, entertain, or stir emotion—that’s when you win.
Here’s what I changed:
I stopped caring about likes and started caring about conversations.
I started writing as if someone’s business depended on this post.
I made the switch from “content” to impact.
Multipost Digital builds scroll-stopping content that turns attention into customers. Want that? Let’s talk.
2. I Was Ignoring the Power of Repetition
I thought repeating myself was lazy.
Turns out, it’s branding.
If you're not sick of saying it, no one remembers it.
You need to become the guy or girl known for one clear, powerful message. Repetition is the glue that holds that message in people’s minds.
Top creators repeat their best-performing hooks and topics. They just package it differently each time—new angle, same truth.
You don't need new ideas. You need better angles on proven ones.
Want to build a brand that sticks?
We’ll help you identify your “sticky” messages and scale them across platforms. Reach out to Multipost Digital.
3. I Was Posting in Silos (No Crossposting Strategy)
Imagine opening a burger joint… but only telling people on one street.
That’s what most creators are doing.
You make one reel. Post it to IG. That’s it.
But what if that same video crushed on TikTok? Or started a debate on LinkedIn? Or got shared on Shorts?
Most of your audience isn’t even following you on every platform.
So every platform is a fresh chance to win.
That’s how we hit 100M+ views across platforms.
And how we build creator-client accounts to 600K+ followers.
4. I Focused on Content, Not Community
You ever get caught up in the “posting hamster wheel”?
Post. Ghost. Repeat.
No replies. No comment replies. No DMs.
Just hit publish and pray.
I learned the hard way—you don’t grow an audience by posting. You grow it by engaging.
Here’s what we teach our clients:
Every comment is a lead.
Every DM is a warm handshake.
Every reply is a relationship.
Community > content.
And yes—you need both. But content gets them in. Community keeps them.
5. I Wasn’t Tracking What Worked
I thought I was creating value. But I was creating confusion.
Because I didn’t have data.
I didn’t track what content:
Got saved
Got shared
Started DMs
Led to sales
I was guessing.
Now? We use a simple spreadsheet to log:
Format
Hook
CTA
Views
Saves
Comments
Conversions
We treat every post like a mini campaign.
We don’t “hope it works.” We know if it does.
You can’t improve what you don’t measure. That’s why Multipost tracks every post we make for clients. Want us to run yours like a science experiment? Let’s build your growth lab.
6. I Was Afraid to Sell
Want to hear something wild?
The first time I posted an offer—an actual CTA that said “DM me if you want help”—I closed a $3,000 client in 3 days.
Up until that point, I gave and gave... but never asked.
Social content without an offer is like going to the gym and never touching a dumbbell.
You’re working hard... but you’re not building anything.
We teach clients how to sell through stories, content, and casual CTAs that don’t feel sleazy—but actually convert.
Don’t wait 6 months to sell. Start now.
7. I Thought Viral Was the Goal (It’s Not)
Viral is fun.
But you don’t need a million views to make six figures.
You need trust and direction.
We’ve grown accounts that get:
5,000 views per video
But drive $20,000 in monthly revenue
Why? Because they speak to buyers, not browsers. They teach. They build trust. They ask for the sale.
Going viral gets you seen.
Building depth gets you paid.
At Multipost, we build both. Views that matter. Content that converts. Audience that buys.
Bonus: I Didn't Have a System
And that was the real root of everything above.
I had no content system. No weekly plan. No repurposing process.
No growth checklist. No tracking dashboard.
I was running a business off of vibes.
Now? We run everything off a system. From ideation to scripting, posting to repurposing, call-to-actions to close.
That’s what we do for our clients. A done-for-you growth machine.
We’ve helped service providers, creators, eComm stores, coaches—you name it—build followings AND bank accounts.
Final Word
If you’re making these mistakes, I’m not judging you.
I was you.
But now I build accounts that pull 100M+ views and generate real sales.
You can too.
Let’s build something worth following.
Multipost Digital is ready when you are.
Book a free growth call today. Let’s fix your strategy before another month flies by.
