7 Dirty Tricks Big Brands Use on Social Media to Keep You Hooked
You ever wonder why you open Instagram just for a second... and suddenly it’s three hours later, you’re knee-deep in videos of someone cutting soap with a butter knife, and your Amazon cart’s full of stuff you didn’t even know existed?
It’s not your fault.
You’re fighting a stacked deck.
Big brands are pulling dirty moves behind the scenes to make damn sure you stay stuck, scrolling like a lab rat jacked up on dopamine.
Let’s rip off the pretty packaging and show you the real game they’re playing with your brain.
1. They Hack Your Brain Chemistry With Micro-Rewards
Every notification is a hit.
Every like is a little fist bump.
Every new follower is a standing ovation.
Big brands have mastered the dopamine drip.
They don’t just post. They design experiences that reward you just enough... to keep you hungry for more.
It’s a chemical leash around your neck—and you barely feel it tighten.
Think about TikTok: why do you think it’s so damn addictive?
Because the app is engineered to always deliver tiny unpredictable rewards—just like a casino.
You’re not "addicted to your phone."
You’re addicted to the chemical high big brands feed you.
2. They Build Endless Scroll Black Holes
Ever thought, "I’ll just check for a minute"...
then look up and it’s dark outside?
That’s not bad luck.
It’s called Infinite Scroll.
The feed never ends because it’s designed not to.
When you’re forced to swipe to a new page (like the old days), your brain has a second to reset and say, "Maybe I should get off this app."
Now? No reset. No break. Just an endless firehose of content blasting your senses 24/7.
It’s the digital version of being trapped on a treadmill where the speed keeps getting faster... and the walls keep closing in.
If you're tired of making "one-off" posts and hoping for the best, Multipost Digital can build a complete strategythat actually stops the scroll—and turns viewers into buyers. Let’s start your project.
3. They Weaponize FOMO Like It’s a Grenade
Fear Of Missing Out isn’t a joke.
It’s a psychological weapon.
"Only 24 hours left!"
"Last chance to grab this deal!"
"Everyone’s talking about it!"
Brands light up your brain’s panic button so you act without thinking.
They make you feel like you're on the edge of being left behind. Out of the group. Out of the fun. Out of the deal.
And your brain HATES being left out.
That’s why you smash that “Buy Now” button.
Not because you want it.
Because you’re terrified of missing out.
4. They Fake Being “Relatable” While Counting Your Money
Big brands have turned “relatability” into a blood sport.
They’ll post a grainy pic with the caption:
"Just spilled my coffee again, lol, Monday’s right?"
Meanwhile, there’s a $40,000 marketing agency behind that post, perfecting the lighting, the mess, even the fake smile.
It’s fake intimacy.
A scam to make you trust them, so you buy from them.
Here’s the harsh truth:
You don’t buy because you know a brand.
You buy because you feel like you know them.
At Multipost Digital, we don’t fake human connection. We engineer authentic content that feels personal, relatable, and REAL—because that’s how trust is actually built. Book a call now.
5. They Hook You With Cliffhangers You Can’t Ignore
"Wait until you see what happened next…"
"You won’t believe Step #5…"
"Coming tomorrow: the big reveal!"
Big brands are OBSESSED with open loops.
They tease you with just enough information to burn a hole in your curiosity — but leave you hanging, twitching for the next post, next update, next product drop.
They never give you closure on purpose.
Because unfinished stories = open brain loops = you glued to your phone.
6. They Turn Every Post Into a Game You Can't Stop Playing
Ever notice how you feel weirdly good when you:
Answer a poll
Vote in a contest
Comment your favorite thing
That’s operant conditioning.
They’re training you to take small actions—and rewarding you for it with a feeling of participation, belonging, and recognition.
Each micro-action wires your brain a little deeper into their ecosystem.
You’re not just a follower.
You’re a player.
You think you’re commenting for fun.
You’re actually building loyalty... for free... for them.
Multipost Digital uses gamified content and interactive formats to drive massive engagement—and turns casual followers into raving fans. Want to build an army instead of an audience? Let's chat.
7. They Drown You In “Everyone’s Doing It” Proof
It’s not enough to say a product’s good.
Smart brands show you it’s good… by flexing endless proof.
"Best Seller on Amazon!"
"Over 1 Million Happy Customers!"
"9.8/10 Satisfaction Rate!"
Social proof hijacks your brain’s survival instincts.
When you see a crowd stampeding toward something, your brain screams, "Follow them! Stay safe! Don’t get left behind!"
It’s ancient programming from when our ancestors had to follow the herd—or get eaten.
Now?
It just makes you click "Add to Cart."
Multipost Digital knows how to build social proof into your brand DNA—fast, strong, and undeniable. Ready to turn your reviews, results, and reputation into cash? Let’s build your growth engine.
Play the Game—Or Get Played
Look...
The brutal truth?
You’re either running the game or you're getting run over by it.
Big brands aren’t lucky. They’re not even "better."
They just understand how attention works—and they’re not afraid to fight dirty for it.
The good news?
Now YOU know the tricks too.
And when you use them ethically—to serve, to entertain, to build REAL value—you don’t just keep up. You dominate.
If you’re serious about finally winning on social media...
If you’re ready to make every post a weapon...
Multipost Digital is your unfair advantage.
Let’s build your empire before your competitors even know what hit them.
Schedule a free strategy call now.
