Top 10 Weirdest Things That Blew Up on Social Media (And What They Teach You About Going Viral)
Every week it feels like something bizarre takes over the internet. A dancing rat. A guy on a skateboard drinking cranberry juice. Someone yelling at a cat.
None of it makes any sense… until you realize there is a pattern.
Here at Multipost Digital, we’ve managed social media accounts that now total over 600K+ followers and have generated 100M+ views, and let us tell you—“going viral” is not magic. It’s math + psychology + timing.
So let’s break down 10 of the strangest things that blew up, and what they teach you about hacking attention and going viral.
1. The Ocean Spray Skateboard Guy
A dude cruising on a longboard, sipping cranberry juice to Fleetwood Mac. No words. No CTA. No agenda.
Why it exploded:
Vibe-heavy. Felt chill, real, and different from every ad screaming “BUY THIS NOW.”
Tapped nostalgia (music) and simplicity (skateboarding = freedom).
Authentic joy = contagious.
Lesson:
You don’t need high production. You need high feeling. Find a vibe, ride it hard. Be real, not slick.
Need help crafting “authentic” content that hits right?
Let Multipost Digital handle your full content strategy—we build virality into the DNA. Book a call now.
2. The "Is it Cake?" Craze
Suddenly, everyone was cutting into shoes, purses, and burgers to reveal—they were cake.
Why it exploded:
Shock + curiosity. Every clip made you question reality.
Visual suspense. “Is THIS one cake?”
Loop-friendly. People rewatched to catch every fake.
Lesson:
If you can create a pattern interrupt, you own attention. Add in suspense? You win shares.
Pro Tip: Any brand can do this. Show something unexpected, let the audience guess, then reveal.
3. The Corn Kid Interview
A little boy talking about corn like it was made of diamonds. Pure innocence. Pure obsession.
Why it exploded:
Kid was genuinely excited—and people felt it.
Catchphrases that were meme-ready (“It’s corn!”).
Instantly remixable (songs, edits, parodies).
Lesson:
Emotion sells. If your audience can feel your love for what you do, they’ll spread it.
Want your brand to become the next viral remix?
Let’s talk. Multipost Digital makes loveable content that gets remixed, reshared, and rewatched.
4. The “No Bones Day” Pug
A sleepy dog named Noodle decided if it was a good day or not—by flopping over.
Why it exploded:
Instant daily ritual. “What’s the vibe today?”
Community. Everyone shared it and tagged friends.
Easy emotional tie-in (mood of the day).
Lesson:
Give people a daily pattern to follow. If your content becomes a habit, you’ve won the algorithm.
5. That Damn Dress (Blue and Black vs. White and Gold)
It split the internet. One photo. No one agreed.
Why it exploded:
Controversy without conflict.
Identity + opinion = fire engagement.
Encouraged arguments in the comments (a.k.a. virality gold).
Lesson:
Want reach? Spark a friendly debate. Ask a question. Show a brain-twister. Let your audience battle it out.
6. The AI Image “Balenciaga Harry Potter” Videos
Nothing real. Just AI-made movie trailers of Hogwarts kids in Balenciaga fits.
Why it exploded:
Crossover of trends: AI + Fashion + Harry Potter.
Looked cool and absurd.
“What did I just watch?” effect = instant rewatch.
Lesson:
Mash up things people love. AI + Celebs. Streetwear + History. If it doesn’t exist already, it might be next.
7. “The Backrooms” Liminal Horror Trend
People made low-budget horror content in office buildings and yellow hallways—and it was terrifying.
Why it exploded:
Psychological fear > jump scares.
Community built out the world (lore, maps, theories).
Viral by immersion: people wanted to “join” the world.
Lesson:
Your audience doesn’t just want to watch. They want to belong. Create a universe, not just a post.
8. Salt Bae’s Sprinkle
One guy. One steak. One sprinkle. Instant icon.
Why it exploded:
Signature move = instantly memeable.
Drip, swag, confidence on camera.
Looked effortless but unforgettable.
Lesson:
Brand yourself with a signature move. Could be how you talk, dress, point. Turn habits into hooks.
9. Couch Guy
A video of a girl surprising her boyfriend… who looked weirdly guilty. The internet analyzed it like a crime scene.
Why it exploded:
Mystery. People paused frame-by-frame.
Drama. Tons of hot takes.
Personal stake: “Would YOUR partner react this way?”
Lesson:
Create posts that make people analyze. Add a mystery. Leave something off. Let the audience finish the story.
10. The “Binley Mega Chippy” UK Takeout Spot
A normal restaurant. Became a pilgrimage site because of one ridiculous jingle.
Why it exploded:
Silly + catchy.
People loved the randomness.
TikTok trenders used the sound = viral loop.
Lesson:
A dumb jingle can go global. What’s your version of that? Make your own sound. Be shamelessly weird.
So What’s The Pattern?
Let’s break it down.
If you want to go viral, your content needs at least ONE of these:
Surprise or curiosity
Nostalgia or emotion
Pattern interrupt
Built-in discussion
Signature hook or character
Invite to “join in” or remix
Don’t try to be everything. Pick one. Hit it hard.
Want help reverse-engineering your own viral strategy?
At Multipost Digital, we specialize in building content that doesn’t just look good—
It spreads like wildfire, hooks attention, and gets results.
Reach out now. Let’s build something that breaks the internet.
