Read This Before You Post Another Reel (Or You’ll Keep Wasting Time)

You’re making reels. You’re editing. You’re using trending songs.
And still… no growth.

If your Reels feel like they’re hitting a wall, it’s not because of the algorithm.
It’s because you’re missing the strategy.

A great reel doesn’t happen by accident. It’s built. Every second. Every word. Every pixel.

At Multipost Digital, we’ve helped creators rack up 100 million+ views.
And today, we’re going to walk you through exactly how to do it too.

Let’s go.

1. Your Hook is Everything (And You’re Ignoring It)

If you don’t hook them in 1-2 seconds, you’ve already lost.
Think of the first second like a punch to the chest—it has to interrupt.

Bad hook: “Hey guys…”
Great hook: “I wasted $10,000 on ads—here’s what I learned.”

That second one? You have to keep watching.
Why? Because it creates curiosity and stakes.

Here’s a trick:
Scroll through 10 reels and write down the first sentence of each.
What made you stay? What made you scroll?

ACTION STEP: Film 3 different hooks for every reel. Pick the strongest.

Need help building stronger hooks and testing them? Multipost Digital does this for clients every day. Book a discovery call now.

2. You’re Storytelling Without Tension

The best stories make you feel something.
Fear. Relief. Excitement. Surprise.

But most reels are flat. They have no stakes. No weight.
You’re not telling stories. You’re just narrating your day.

The fix? Use these 3 steps:

Start with a problem — What went wrong? What was painful?
Build the middle — What did you try? What made things worse?
Drop the result — What did you learn? What changed?

You’re not just telling people what happened.
You’re showing them how it felt.

Let them see your struggle.
Let them feel the win.

3. You're Using Trends Like Everyone Else—and That’s Why You’re Invisible

You see a trend and jump on it.
But it flops. Again.

Why? Because you copied the surface and missed the meaning.

A trend only works when you add your twist.
Think: What does this sound mean to me? How can I bend it to tell my story?

The trend is just the vehicle. You still have to drive.

Try this:

Use a trending sound, but change the visual context
Subvert expectations — start light, end deep
Pair humor with teaching — keep them laughing while learning

Want trend-based content that actually grows your audience? Multipost Digital will build it with you. Contact us now.

4. You Think Views = Value (They Don’t)

Here’s a painful truth:
A million views won’t matter if no one takes action.

You need reels that move people. Reels that get:

Comments
Shares
Saves
Link clicks
DMs

That is value.
A good reel makes them stop.
A great reel makes them do something next.

So ask before you post:

What do I want them to feel?
What do I want them to do?

5. You're Not Mapping to the Buyer’s Journey

Every viewer is in a different spot:

Some just found you (awareness)
Some are thinking about buying (consideration)
Some are this close to the sale (decision)

And here’s where most creators mess up:
They only post top-of-funnel fluff.

To win, you need all three.

Examples:

Awareness: “3 signs you need a website refresh”
Consideration: “Here’s how we helped one client 10X their reach”
Decision: “Spots are closing—here’s how to work with us”

It’s not just about one good reel.
It’s about stacking them like dominoes.

6. Your Editing is Costing You Attention

Here’s the secret: most viral reels are edited like trailers, not blogs.

They’re fast.
They jump.
They hold tension.

You need movement every 2-3 seconds. Period.

Zoom in
Zoom out
Add text
Cut to B-roll
Use punchy captions

No dead space. No rambling.
People scroll the second they feel bored.

Pro tip: Watch MrBeast or Ryan Trahan. Steal their pacing style. Apply it to your niche.

7. You’re Not Telling People What to Do

Want to know why most reels die in silence?

Because nobody told the viewer where to go next.

You have to guide them like a GPS:

“Comment ‘YES’ if this helped you”
“DM me ‘strategy’ and I’ll send you a free checklist”
“Save this so you don’t forget”
“Book your free strategy session today”

CTAs are not optional.
They’re oxygen.

Need help writing CTAs that convert cold viewers into paying clients? Multipost Digital does this daily. Let’s chat.

8. You Post and Pray—But Never Distribute

Posting is not a strategy. It’s a step.
Distribution is where the game is won.

Try this:

Tease the reel in Stories 24 hours before it drops
DM it to 5-10 people who would benefit
Remix your own reels
Repost with a new hook or caption
Share it in niche Facebook groups

More eyeballs = more feedback = more reach.
Don’t let great content die because no one saw it.

9. You’re Not Adjusting for Each Platform

Instagram ≠ TikTok ≠ YouTube Shorts.
Each platform has different:

Audience attention span
Culture
Trends
Caption rules

Smart creators tweak for each one.
You’re not “reposting.”
You’re recrafting.

Use the same footage.
Change the packaging.

10. You Forgot the Why

Why are you posting?

Likes? Sales? Authority? Leads?

Most creators drift because they forget what they’re building.
So here’s your reminder:

You’re not here to post content.
You’re here to build a brand.
One reel at a time.

Reels are not the game. They’re the tool.
The real win? Making strangers trust you enough to pay you.

And that starts with clarity, consistency, and a real content system.

Let’s Get You Viral—On Purpose

You’ve got the message. The story. The vibe.
Now you need the system.

Multipost Digital helps businesses turn content into clients.
We craft viral-ready strategies, build custom content engines, and do the posting for you.

If you’re ready to stop guessing and start growing—
Book your free strategy call now. Let’s build something legendary.