This One Metric Tells Us If an Account Will Blow Up or Bomb
Everyone’s looking at the wrong numbers.
They obsess over followers. They chase likes. They celebrate going viral.
But those aren’t the metrics that predict growth. Not sustained growth. Not the kind of momentum that builds real brands and real revenue.
At Multipost Digital, we’ve managed accounts that have racked up over 800 million views. And when we audit accounts—whether it’s a struggling personal brand or a skyrocketing ecom business—we always look at one number first.
It’s not likes.
Not comments.
Not reach.
It’s saves.
The most reliable signal of future success?
Save rate.
Let’s break down why that one tiny icon tells you everything—and how to boost it fast.
Why Saves Are the New Superpower
Instagram, TikTok, and even LinkedIn reward content that sticks.
Likes are fleeting. Comments can be faked. Shares are powerful, but saves?
Saves are sacred.
When someone taps that bookmark icon, they’re saying:
“I’m coming back to this.”
“This was so valuable, I don’t want to lose it.”
It’s the ultimate signal of relevance.
And relevance drives reach.
Reach drives trust.
Trust drives sales.
Want us to analyze your content and show you exactly how to increase saves, shares, and sales? Book a free strategy call with Multipost Digital.
What High-Save Content Looks Like
In our audits, every account that was growing fast—regardless of niche—had one thing in common: at least one post with an above-average save rate.
But not just any post.
These posts:
Solved a specific, painful problem
Gave a clear, fast-win solution
Used simple visuals and easy-to-skim formats
Had a “you need this” vibe
Examples:
A carousel breaking down “5 Hooks That Always Work”
A reel showing “3 mistakes killing your reach”
A post titled “DM templates for landing your first client”
These weren’t pretty. They were practical.
The best-performing posts weren’t inspirational quotes or glossy graphics. They were tools. Content people needed.
Pro Tip: Before you post, ask: Would someone want to come back to this in a week?
The Mistake That Kills Save Rates
You know what kills saves faster than anything else?
Surface-level content.
The kind that feels “nice” but doesn’t deliver:
“Stay consistent!” (But… how?)
“Engage with your audience!” (Okay, but what do I say?)
“You’ve got this!” (Thanks, I guess?)
If your content sounds like it belongs on a coffee mug, it’s not getting saved.
Saves happen when your content gives clarity.
When it breaks something down.
When it gives someone a mini result, fast.
The Psychology Behind a Save
Let’s get inside the mind of a scroller.
They’re bombarded with content—100s of posts a day.
But every now and then, one stops them.
It teaches them something.
It solves something.
It makes them feel like they learned.
And they think:
“I don’t have time to act on this right now… but I will later.”
That’s a save.
That’s content that lasts.
And platforms know it. When your save rate spikes, your post doesn’t just reach more people. The algorithm sees it as high-value content—and boosts it to the explore page, suggested content reels, and beyond.
How to Calculate Save Rate
You don’t need a fancy dashboard. You just need two numbers:
Total saves on the post
Total reach of the post
Save Rate = (Saves ÷ Reach) × 100
For example:
Post reach: 10,000
Saves: 800
Save Rate = (800 ÷ 10,000) × 100 = 8%
Anything above 5% is solid.
Anything above 10% is elite.
These are the posts you double down on. Recreate them. Remix them. Build entire content themes around them.
How to Instantly Boost Your Save Rate
If you want to go from likes to saves, here’s your checklist:
1. Make it Useful
Ask yourself:
What would make someone screenshot this?
What would they forward to a friend and say “save this”?
Example formats:
Step-by-step guides
Lists and frameworks
Before/after breakdowns
Mistakes to avoid
“What I wish I knew” lessons
2. Hook Hard
Your first line must scream “this is different.”
Try:
“3 mistakes 99% of brands still make on Instagram”
“If I had to grow from 0 again, here’s the exact playbook”
“The DMs that landed us $40K in new clients (screenshots inside)”
3. Make it Scannable
Use:
Carousels for step-by-step
Text-over-video in reels
Bold headlines in captions
Clear, spaced copy
People don’t save what they can’t process.
4. End with the Save Prompt
Call it out:
“Save this so you don’t forget.”
“You’ll want this later—bookmark it.”
“Screenshot this. You’ll thank yourself next month.”
We tested posts with and without this prompt. Posts with the save CTA?
Got 2–3x more saves.
The Revenue Ripple Effect
Let’s say you get 500 saves on a post. You might think: “Cool. But no sales yet.”
Here’s what’s really happening:
Your post is being pushed to more feeds
Your profile is getting more visits
Your next posts are shown to a warmer audience
Your name becomes familiar—trusted
The moment someone needs what you offer… they remember you
This is pipeline-building at scale. Quiet. Powerful. Consistent.
The accounts that blew up?
They weren’t chasing followers. They were stacking saves.
The Multipost Method: We Track This for You
When you work with us, you don’t have to guess.
We:
Monitor every post’s save rate
A/B test hooks, CTAs, and formats
Build content around your highest-save frameworks
Repurpose top-performers into reels, stories, and more
You get the power of strategy, without the grind.
Ready to post smarter—not just more? Let’s build your save-worthy content engine.
If You Take One Thing From This Blog…
Stop treating saves like a side metric.
Track it. Optimize for it. Obsess over it.
Because in a world of noise, the brands that win aren’t the ones who shout the loudest.
They’re the ones whose content people keep.
And that’s how you blow up—on purpose.
