How to Grow 10x Faster by Ditching 90% of What You’re Posting

You think posting more equals growing more. So you hustle. You batch content. You fill your feed with quotes, updates, behind-the-scenes, product photos, links, trends, and whatever else you can squeeze into your calendar.

But here’s the truth no one tells you:

Most of what you’re posting is slowing you down.

Not helping. Not neutral. Actively dragging your account, your engagement, and your growth into the mud.

At Multipost Digital, we’ve helped clients go from invisible to viral by doing something radical: cutting out 90% of their content.

Here’s why less posting can create way more growth — and how to build a feed that multiplies reach, trust, and sales.

You’re Posting Filler, Not Fire

Think about your last 10 posts.

How many made someone stop scrolling?
How many got saved, shared, or commented on?
How many drove a DM, a click, or a sale?

Be honest.

Most people post to stay active. To check the box. To feel productive.

But filler content — the "Happy Monday!" updates, the overused quotes, the recycled graphics — doesn’t just get ignored. It teaches the algorithm (and your audience) to ignore you.

You don’t need more content. You need content people can’t ignore.

Want us to show you exactly which posts are killing your growth? Book a strategy call with Multipost Digital and we’ll audit your feed.

The Algorithm Only Loves What People Touch

The platforms don’t care how often you post.

They care how people react.

If your content gets swiped past, skipped, or muted? It dies. The algorithm buries it, and future posts go with it.

But if your post sparks a save, a share, a comment, or a DM? Now you’re on the radar.

The key isn’t volume. It’s touchpoints.

Touchpoints that matter:

A question that demands an answer
A tip too good not to save
A story that triggers a reaction
A hook that makes someone pause

Every post needs to earn its spot. If it doesn’t, it’s training your audience to scroll right past.

Want more people reacting to your posts, not ignoring them? We build custom content strategies that spark responses.

What 90% of Posts Get Wrong

Here’s the brutal breakdown of what most feeds look like:

30% product photos no one cares about
20% motivational quotes that sound like everyone else
15% reposted memes that don’t fit your brand
10% behind-the-scenes with no real story
15% promos or offers with zero context
10% posts with no hook, no CTA, no point

That’s 90% gone.

What’s left?
The 10% that actually drives growth:

Raw, personal stories
Specific, valuable tips
Content that opens a loop or sparks debate
Strong hooks that stop the scroll
Clear CTAs that move people to act

If you trim the fluff and go all in on that top 10%, the algorithm stops treating you like background noise.

And here’s the kicker: your audience starts remembering you. Because your content actually means something. Because it actually helps them. Because it’s worth stopping for.

Want to see this in action? Look at any top creator or brand you follow. Scroll their feed. Notice how little they actually post — but how much those few posts move you. That’s the difference.

The Sweet Spot: Fewer Posts, Sharper Strategy

Posting less doesn’t mean disappearing.

It means trading quantity for impact.

It means posting 3 times a week instead of 7 — but making sure each post is:

Laser-targeted to your audience’s pain or dream
Built around a scroll-stopping hook
Designed to spark action, not just attention

This is how top creators grow fast.

They’re not flooding the feed. They’re sniping with precision.

And the bonus? You stop burning out. You stop staring at a blank Canva screen wondering what to post. You stop wasting time on posts that never had a chance.

You start creating with purpose.

Multipost Digital helps brands build smart schedules that double growth while cutting posting in half. Book a call today.

Your Feed Is Training People… Make Sure It’s the Right Lesson

Every post you make teaches people something.

Post noise? They tune you out.
Post value? They start watching.

Your job isn’t to be present. It’s to be missed when you’re gone.

That means:

Posting stories that make people feel seen
Sharing tips that make life easier, faster, or cheaper
Writing captions that read like a 1-on-1 conversation
Avoiding fluff that makes you look like every other brand

Think of your feed like a show. Every episode needs a reason to be there. Otherwise, people unsubscribe.

And when they do tune in? They should know exactly what kind of value they’ll get from you. Consistency doesn’t mean sameness — it means clarity.

You want your audience to anticipate your posts. To look for them. That only happens when you give them something worth remembering.

How to Cut Without Killing Your Presence

Worried that posting less will make you disappear? That’s only true if your content has no edge.

Here’s how to stay top-of-feed even while posting less:

Batch your best ideas
Pick 5–10 ideas with real tension, drama, or insight. Not just "what you do" — but what your audience feels.
Polish the hook
Make the first line do all the heavy lifting. If it doesn’t stop someone, it doesn’t belong.
Format for the platform
Use big text, bold lines, short paragraphs, clean edits, platform-specific sounds.
Add a clear CTA
Every post should end with a single action: comment, click, DM, save.
Engage like mad
Respond to comments. Reply to DMs. Be active in stories. Let people feel you’re present, even when you’re not posting daily.
Re-use what works
If a post crushed it last month, post it again with a twist. Or repurpose it into a carousel, a video, or a quote card.
Use stories and live content to stay warm
You don’t have to post to your grid daily, but popping up in stories or going live once a week keeps the engine warm.

This is the rhythm we build for clients at Multipost: low friction, high reward.

The Secret Weapon: Crossposting Smartly

When you post a killer video to Instagram, it shouldn’t die there.

Multiply its power:

Clip it for TikTok
Caption it for LinkedIn
Turn it into a carousel for Facebook
Use the audio for YouTube Shorts

One great idea = five killer posts.

And when we say crosspost, we don’t mean copy-paste. We mean adapting the post to win on each platform:

Adjust the caption for character limits
Format the aspect ratio
Swap out the hashtags
Use platform-native features

That’s how you get maximum reach with minimum new content.

This is how we help clients explode reach without doubling their effort. We handle your crossposting across 7+ platforms so you don’t have to.

Bottom Line: Less Posting, Bigger Growth

If your feed feels full but your growth feels stuck, the answer isn’t more effort.

It’s smarter effort.

Trim the noise.
Sharpen your message.
Post with purpose.

It’s not about going silent. It’s about getting sharp.

That’s how you turn your feed into a growth machine.

Want us to take over your content and grow your brand while you sleep? Let’s talk.