The Content You’re Avoiding Might Be the Only Thing That Grows Your Account
Let’s be real: You already know what kind of content you should be posting.
You’ve seen it work for others. You’ve saved posts like it. You’ve even whispered to yourself, "I could totally do that."
But then... you don’t.
You hesitate. You overthink. You tell yourself, “It’s not the right time.” Or, “I’ll wait until I have better lighting, better gear, more confidence.”
Meanwhile, your growth is stalled. Your audience is numb. Your feed looks nice but forgettable.
Here’s the truth: the content you’re avoiding is the very thing that would finally make you stand out.
Let’s unpack why it matters, what it looks like, and how to start using it immediately.
The Stuff You’re Dodging Is What People Actually Want
You might be skipping the content that shows your face.
Or the vulnerable story.
Or the unpopular opinion.
Or the video that feels just a little too real.
Whatever it is, it’s likely the one type of post that would make someone stop scrolling and actually remember you.
Why? Because people don’t follow perfect brands. They follow people they trust.
When you avoid showing your process, your beliefs, your human side, you create a wall between you and your audience. The more polished you try to be, the less relatable you become.
Here’s what your audience wants:
A behind-the-scenes look at what you really do
Stories that reveal the person behind the product
Hot takes that show your perspective
Posts that sound like a conversation, not a presentation
If you’re ready to build real connection and stop blending in, book a free call with us and we’ll help you build content that moves people.
Fear is the Biggest Filter in Your Content Strategy
Most creators don’t avoid certain content because it’s bad. They avoid it because it’s uncomfortable.
They’re afraid of judgment.
Afraid of looking messy.
Afraid of being seen starting small.
But let’s be clear: nobody remembers your early posts. They remember when you finally said something that hit them. When you finally looked like a real human. That’s the stuff that spreads.
And that kind of content? It’s always on the other side of fear.
We see this all the time at Multipost Digital. Clients avoid talking about their origin story, their failed launch, or the day everything went wrong. But when they finally do? Engagement explodes. Comments flood in. Followers grow.
You can keep hiding behind templates. Or you can get real and get results.
Let us help you find the content you’ve been avoiding and turn it into your biggest asset.
You’re Making Safe Content—and It Shows
Safe content is the kind that looks good but doesn’t move the needle.
It’s the quote graphic. The curated photo. The generic caption.
Safe content is easy to make. Easy to schedule. Easy to ignore.
Here’s the test: if your last five posts didn’t spark comments, saves, or DMs, they were probably too safe.
Edgy doesn’t mean offensive. It means honest. Specific. Clear. That’s what builds trust and loyalty.
Try this instead:
Share a bold opinion about your industry
Admit a mistake and what it taught you
Answer a question you’re scared to be asked
Show your real process, not just the result
Your audience doesn’t need you to be perfect. They need you to be present.
The Posts You Avoid Are the Ones That Go Viral
Want to know the most shared content?
It’s never the post that took you three hours in Canva.
It’s the post you almost didn’t publish.
That shaky selfie. That rant in your car. That one-sentence hot take you wrote in five seconds.
Because it’s real. Because it’s raw. Because it cuts through the noise.
Viral content is human content. And human content is usually the kind you’re avoiding because it doesn’t "look right."
But your audience doesn’t want right. They want real.
And when your post feels real, people hit share. They tag friends. They save it. They binge your profile.
It’s Not Just About Getting Seen—It’s About Getting Remembered
You don’t just want attention. You want sticky attention.
The kind where someone sees your content and thinks, “I like this person. I want to hear more from them.”
The kind that builds brand memory.
That doesn’t happen when your feed looks like everyone else’s. It happens when you go where most people won’t.
The content you avoid is often:
The most personal
The most polarizing
The most proof-driven
That’s also the kind of content that makes someone trust you fast. And that trust turns followers into fans.
What Are You Avoiding Right Now? Be Honest
Every creator has a content blind spot. Here are the five most common:
1. Video of your face.
You know you should be showing up on camera. But you hate how you look or sound. Here’s the truth: no one else cares. They just want to know who’s behind the brand.
2. Polarizing takes.
You have strong opinions, but you’re scared to offend. The reality? A strong POV is magnetic. It pulls the right people in and filters out the wrong ones.
3. Vulnerable stories.
You think, "No one wants to hear about my struggles." Wrong. Your audience connects to your lows more than your highs.
4. Behind-the-scenes.
You think it’s boring. But your followers are curious. Show them how you work. Let them in.
5. Repetition.
You’re afraid to repeat yourself. But repetition is how trust is built. People need to hear your message more than once to remember it.
Recognize yours? Good. Now lean into it.
The Shift: From Performer to Connector
If your feed feels like a performance, your audience will treat it like one: watch, clap, scroll on.
But if it feels like a connection? They’ll stay. They’ll reply. They’ll come back.
The best content doesn’t put on a show. It pulls people into a moment. A story. A belief. A truth.
Start posting from that place and everything changes.
Why Your Growth Is Quiet Until It’s Sudden
Here’s a truth that very few people talk about: growth feels invisible right before it spikes.
You might be posting for weeks—even months—thinking, “This isn’t working.” But under the surface, your audience is warming up. They’re watching. Lurking. Not ready to engage yet, but ready to pounce when something finally hits home.
Then one day, that one honest video or story you almost didn’t post breaks the dam.
Suddenly your DMs fill up.
Your shares go up.
People start tagging friends.
But none of that happens without the slow burn first. And the slow burn only catches fire when you stop playing it safe.
So don’t stop just because it feels quiet. That silence might be your audience leaning in.
Final Thought: What Feels Risky Is Usually Right
If a post idea makes your stomach flip, your hands sweat, or your voice shake—you’re close.
Close to growth.
Close to resonance.
Close to finally breaking through.
So post the thing. Share the story. Film the video. Say what you’ve been scared to say.
That’s the content people will thank you for.
That’s the content that grows your account.
Want a team that helps you post with courage, clarity, and consistency? Let’s make it happen.
